How Blogging Boosts The Profitability Of Your E-commerce Website (And Ways To Get Started)

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How much daily traffic does your e-commerce store get?

The internet has made it easy for entrepreneurs to establish their own e-commerce stores. You can use Shopify to set up a complete store within an hour. It lowers the barriers to entry in any lucrative online market. In highly popular market niches such as consumer electronics, businesses require innovative SEO strategies to attain the best page rankings on search engines.

Have you considered using blogging in order to generate more traffic to your e-commerce website?

Avoid Shooting First And Aiming Later

Entrepreneurs tend to give so much attention to the product that they neglect the marketing. Inadequate advertising leads to poor sales. No matter how brilliant a product is, you need to conduct prior market research. Studying your target market in advance will let you know the best approach to presenting your products or services.

You’ll also learn the popular and sensitive topics in your market niche. This gives you an advantage when it comes to writing blog posts for your audience.

5 Reasons Why You Should Use Blogging To Grow Your Ecommerce Website

1. Boosting Awareness

One limitation of relying solely on website banners and YouTube videos to grow your brand is they contain inadequate information. A potential client may need to know more about the product’s ingredients, or application in various situations. So, running a blog for your e-commerce website helps your target market make informed decisions.

The mainstream popularity of social media has boosted the reading culture across the globe. People love reading articles shared on Facebook, Twitter, and LinkedIn. Posting unique articles bearing catchy headlines will draw plenty of attention to your e-commerce website.

2. Reliable SEO Strategy

Posting informative viral articles makes it easier to convert leads into customers. The brand will also gain an intangible yet critical advantage - authority in the market niche. Once customers favor you as a credible brand compared to your competitors, other market players will want to share your spotlight.

When you own unique and credible articles, media sites and bloggers in your industry will direct their readers towards your blog using backlinks. Search engines like Google check the quantity and quality of backlinks when awarding page rankings. Publishing the right content allows you to increase your traffic significantly, without incurring any expenses. 

3. Retain Visitors

Daily internet users enjoy spending their time on other websites than social media. Men often spend their time on sports websites for example - but they don’t flock to these sites just to stare at results of previous matches. In order to retain consistent traffic, sports websites publish a variety of articles on match predictions, league trends, off-pitch matters and locker room gossip.

Smart entrepreneurs publish one or two new articles a week to retain their online members’ attention. Once a new member knows your publishing days, they’ll bookmark your website so they can stay updated.

4. Converts Leads Into Sales

In most cases, viewing a product page is similar to coming across a new product on the supermarket shelf. A potential client may experience some curiosity to try out the new product, but lack of a point of reference makes them hesitate. The 100-word product description alongside most products usually contains flowery rather than informative content.

Owning a blog allows you to publish long informative articles that touch on various aspects regarding the product. You can use your blog to publish troubleshooting tutorials just like Microsoft. When a site visitor applies your advice and receives the expected results, they will be more willing to purchase your products.

Do you need an expert content marketer to provide you with informative blog articles? Visit today.

5. Enhance Your Brand’s Credibility

Most customers prefer to purchase products from the same e-commerce store rather than exploring what other sites have to offer. To overcome this challenge, you may need to affiliate yourself with credible personalities in your industry. One way of doing this is by publishing magazine-style interviews on your blog.

When customers read an interesting interview, they’ll respond in two ways. Your readers will share the interview on social media. This gives you added exposure, because new readers will share the content with their friends. Apart from promoting your content, your audience will bookmark your blog and become frequent guests.

10 Types of Compelling Content You Can Post On Your Ecommerce Blog

1. Case Studies

Sharp-minded entrepreneurs post their customers' testimonials on their product page to prove their products meet clients’ expectations. Publishing case studies helps your audience understand how your product or service helped someone overcome a challenge. Case studies appeal more to the audience than “how to” articles, because they can identify with the personal struggles explained in the story.

Ensure you backup your case study with sufficient evidence. Use screenshots for comparison of results in “before and after” scenarios.

2. Demonstrations

A demonstration helps clients understand how your product or service works. In this type of article, your readers follow step-by-step guidelines on how to install the product and use various features. Use images when explaining procedures to help your readers gain better understanding.

3. Upcoming Products

You can build up hype for soon-to-be-released products by publishing brief articles on your blog. To keep your readers in a state of suspense, don’t spill all the beans at once. Discuss a couple of features, then share an image of the new product. Promote the content aggressively on social media and to your newsletter subscribers in order to generate a buzz.

4. Product/Service Upgrades

Have you recently fixed the bugs in your software? You can publish an article explaining the frustrations customers faced when using the previous version. Explain how the new upgrades came about, and what customers should expect with the improved software. Provide instructions on how customers can access the update.

5. Customer Profiles

Customer profiling refers to the process of categorizing customers according to criteria such as age, purchasing habits, and geographical location. Posting customer profiles helps your target market determine which product or service is suitable for their needs. You can experience higher conversions by linking case study articles inside your customer profiles blog posts.

6. Tutorials

If you’re selling electronics, you should be ready to provide your consumers with solutions whenever they experience difficulties using their products. This is why your blog should contain tutorials on installation, using the product with other compatible electronics, upgrading, and a variety of troubleshooting topics.

7. Suggestions

Customers may be using your product for a variety of needs, and they might customize certain aspects in order to meet their unique needs. This is common when it comes to software. You can enlighten your clients on the different ways they can customize your products by sharing customization techniques.

8. Competitions

A successful online marketing strategy incorporates both direct and indirect advertising tactics. One popular way of marketing products is by launching competitions with enticing rewards. Ensure the readers understand the aim of the game by publishing simple instructions.

9. Commentaries

As a seller in your particular industry, you play a key role in meeting the needs of the market. Your position enables you to view and understand how other competitors retain their market share. This vantage point provides you with enough content to publish blog posts on current trends that are reshaping your market.

Summing It Up

Blogging is a highly effective and affordable way of generating and sustaining high traffic to your e-commerce website. Content writing is also a reliable method of gaining credibility, and generating enough buzz to retain frequent guests.

Successful entrepreneurs know that attracting a high volume of daily traffic is the key to meeting sales targets. One way of attracting leads and experiencing high conversion rates is through blogging. 

Now you know the benefits of using blogging to promote your e-commerce website, post this article on a friend’s Facebook wall or Tweet it to your followers.

Dipaparkan 25 November, 2017


Software Developer

Lucy is the Development & Programming Correspondent for She is currently based in Sydney.

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