Being a freelancer offers a wide range of benefits a traditional job does not. However, when you are just starting out, it can feel overwhelming and discouraging when trying to break into the market on your own. Here are a few tips for getting started as a freelance marketer:
Choose Your Niche
The term "freelance marketer" is very generic. To be successful, you must find a niche and fill it. Your niche can be anything, from targeting small businesses to New Yorkers. When you tailor your products and services to meet the specific needs of your niche clients, you will be seen as an expert and attract more like-minded clients.
Create Your Brand
In addition to finding your niche, you must have a brand. A brand not only helps your clients and potential clients recognize you, but it will also get your audience excited about working with you. Your brand identity must effectively communicate your skills, attitude, and specialization. Once you have developed a brand that offers a clear vision, ensure that it is reflected on every piece of marketing, from advertisements to customer service.
By completing the first two steps, you will be well on your way to attracting the attention of potential clients. However, you cannot stop now. You must grab their attention and keep their interest. You know you have the skills and ability to help your clients, but they must be able to see it, too. This step will help you establish a strong foundation for building future relationships with clients.
One way to do this is targeted sample marketing. For example, if you want to attract realtors as your niche clients, consider creating a free offer titled "Ten Ways to get Your Home Ready for Sale." This will likely grab your niche clients’ attention because:
· It will attract the interest of anyone looking to sell their home
· It offers ten brief tips that are useable
· "Ten Ways" will get clients started and can be used as a jumping off point for further research
Grow and Improve
Once you have completed the first three steps, you will likely find yourself with a few clients and a lot of work. Though this is great, you must keep the momentum going. However, keep in mind that while you want to close deals, you also want to make a profit. Figuring out what to charge is difficult for new freelancers. While it is tempting to compete on price, this will likely leave you underpaid for your work. When you design your packages and services, determine how much it is really worth to the target customer, then set your prices according. Do not set your prices to attract as many customers as possible.
By following these few simple steps, you will have yourself a great freelance marketing business in no time!
About the Author
Chris Foerster is a digital marketing manager at Fremont College, technology junkie, and blogger. In his spare time he enjoys playing guitar or gawking over classic cars.