Optimizing Your Social Media for the Holidays [Quick Tips]

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With the holidays just around the corner, social media is abuzz with all the latest Yuletide happenings in and around the world. Now is the perfect time for you to optimize your Facebook, Twitter, Instagram, and LinkedIn accounts.

                                               Image by: mkhmarketing on Flickr

Taking advantage of the holiday revelry is a great way to improve your social media standing. You can use Web applications designed to help you manage your social media platforms; specifically in terms of real-time monitoring and campaign launches. Through these applications, you can adjust your posts according to what's currently "in" on each media platform.

1. Real-time Tracking Tools – There are various real-time monitoring tools readily available these days, and most of them, like Hootsuite, are usually available for a free trial. In general, free trials can be used for up to 30 days, which gives you just the right amount of time to cover your tracking needs for the holidays. Trends tend to shift quickly during the holidays, which is why it is important for you to receive up-to-the-minute updates about these shifts. Real-time tracking can greatly assist you in fully maximizing the potential of your social media to boost your online presence.


2. Use a Post Scheduler – Again, this is an application that you can integrate into the social media platforms that you use. With the information gathered from the real-time tracking tool, you can see the approximate time frames upon which online users are most active. You can schedule posts according to these peak hours. With a post scheduler like Buffer for instance, you won't have to get online several times per day simply to write an update on your wall or timeline. In a word, this application saves you a lot of time—time that you can spend focusing on other aspects of your business.


3. Campaign Management. During the holiday season, businesses launch one or two campaigns to boost sales. If you are using several social media platforms, streamlining your campaign launches across multiple platforms saves you time and resources. There are campaign management tools designed to help businesses simultaneously launch their campaigns across different platforms at a time. These tools usually include applications that will monitor and track online performance. Check out AdStage to get started.


Don't forget to jump on the holiday bandwagon!

While all of these tools are meant to help you keep up with the hottest trending topics on social media, your posts are the most important consideration for maximizing the potential of your social pages. With that said, you should also take into consideration the overall appearance of your pages during this time of the year.

Decorate your page with a holiday-themed cover photo. But don't just upload any kind of holiday photo. You can create a holiday-themed graphic layout that displays your company logo or branding image. Think Coco-Cola Christmas photos.

As for posts, you can share local holiday highlights; those that your niche market will enjoy reading. You can also share some of your own holiday events but try to limit these to those that are of actual interest to your subscribers or followers. You don't want to be all over the place all the time. Keep things interesting by sharing only what is relevant and enjoyable.


                                                       Image by: Didriks on Flickr


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