The Internet accounts for many things, one of which is how you are perceived. Your online identity and reputation is important because people from all over the world can access information about you. Consequently, it can, and will affect your image in a number of tangible ways. For that reason, online reputation management, which is the management of how others perceive you online, matters a great deal.
What Affects Your Online Reputation?
You do not even need to be present or active online for your reputation to be affected. All someone has to do is launch a litany of complaints about you and soon, there will be a record of you online.
You should also be very careful about the groups you join, and the comments and images that you post online. A picture of you staggering drunk and half-naked says a lot about you. It will affect how people view your level of professionalism.
Any reviews that people make about your products and services can make or break your reputation online, so be mindful of that fact as well.
What Does Online Reputation Management Entail?
If people want to find out more about you, all they have to do is search for you via search engines. The more information there is about you, the more likely you are to appear on the first page rankings of SERPs (search engine results pages) – even if there is negativity surrounding your identity.
Online reputation management therefore entails ensuring that the first pages of search engines lists are filled with positive things about you and your brand. While you may not be able to do anything about the negativity, the positive aspects are well within your control. With the help of professionals, you can begin to create positive hype around your brand in various ways.
1. Soliciting Positive Reviews
You need to encourage your happy clients to leave positive reviews about your work online. Reviews affect how people perceive any brand. The more positive reviews you have, the more likely for people to recommend your products and services. This in turn will enhance your positive profile and push down all the negative reviews down the search rankings. That way, people will have to work much harder to dig up any dirt against you.
2. Creating Great Content
The more great content you have on your site, the more traffic you will be able to attract. This content can be in the form of written articles, infographics, and videos. If your content is useful and interesting, it will be shared more and achieve more visibility. This will then enhance your authority and make negative comments about you that are less likely to affect your reputation.
3. Participate in Interviews
People love interviews. They help provide more insight on different subject matters. It is in your best interest to get as much press coverage as you can. The more of an authority figure you become, the more positive reviews you will get.
4. Make Social Media Your Friend
You need to identify the social media platforms where most of your target audience members hang out. Platforms like Facebook and Twitter are good places to start.
Social media will enable you to actively interact with people, and answer their queries as they arise. This kind of interaction enhances brand loyalty. It also makes it easier for you to handle potential problems as soon as they arise. In so doing, you will be able to keep your online reputation positive most of the time. In fact, your fans and followers will help counter that negativity as they get to know you more.
You cannot underestimate the power of the Internet and its ability to make or break business and personal reputations. For that reason, take time to understand the benefits of online reputation management and the best options for your business.