For a job of this nature, best practice is to start with research into conversion strategies, coming up with a plan, wire framing it, getting it approved and then design the final page. Is it ok if I my first entry is a wireframe with supporting documentation?
I have also submitted a hand drawn wireframe. This is so that if you have any suggestions, you can simply sketch it out on a paper the way it is in the photo and send the photo across. Communication will be much easier