Here's another blue version, this time on a white background. Personally, I prefer the orange/purple more, since it's a more vibrant color palette. The color blue is a passive color, which gives the logo a more "calm" feel. However, color is not crucial: you can put the logo in any color scheme you wish. IMPORTANT: The shape around the o is based on a map pin, used in applications like google maps. The map pin is used when you find something and want to point to it. The logo is a subtle metaphor to "finding" a car. The same symbol is used in the proposed app icon I sent you in one of my previous submissions. Also, the tagline "find your car" starts where the map pin points to, giving the logo dynamism. Overall, the symbol and the font give the logo a modern, "mobile" feel. What do you think?