Rock Candy Logo and Brand Identity

  • Status: Closed
  • Hadiah: $400
  • Penyertaan diterima: 992
  • Pemenang: iaru1987

Ringkasan Peraduan

Name of Business: Rock Candy

Describe business in a few short sentences: We are a makeup, cosmetics and skincare company. We are in the business of selling airbrush makeup and airbrush equipment to the general public and to everyday women. We will also have skincare and cosmetic products.

Vivid colors (think rock candy)

Target audience: Millenials and Gen X’ers who buy tarte, urban decay, drunk elephant, too faced. Women/men who are into trying the latest makeup trends and skincare products. People looking for great products and a brand vibe/story that they connect with. People looking for the perfect makeup. People who want to look younger and have flawless-looking skin.

What is their age, sex, income, city they live in, hobbies, etc.: Women and some men who love makeup, or who are obsessed with cutting edge beauty trends. Urban and suburban. Natural, vegan, cruelty-free advocates. Busy women... because airbrush is a way to put your makeup on fast.

How does target audience think, communicate and get info: Social media, internet, influencers, friends and family

Challenges target audience faces: Fear of using compressor.

What are some trends in the market that we love or hate: We love that the trend of airbrush makeup is becoming more mainstream, and so is using makeup techniques that professional makeup artists use (i.e. contouring). We hate cheap Amazon knockoffs.

What makes your company different and better than your competitor: Minimal barrier of entry. Customer Service heavy. Natural, vegan, cruelty free. Hi-end accessible packaging, designed with the end user in mind to make it easy and approachable. Competitors just throw stuff in a box and hope for the best.

What do you want your logo to communicate about your company or products: We want it to feel very current, ahead of the curve, not old-school. Vibrant and youthful, but not childish. Approachable. Intriguing. Unique. Trend-setting.

What really excites you about your business and brand: Our passion is getting this into the hands of every woman in America. This is so easy to use and it will be a thrill to see women using this for the first time and loving it and chucking all their other makeup in the trash.


Are there any elements that you would like to see included in your logo design? Any you DO NOT want to see? Do not include a woman’s face.


Do you have any ideas for the style of font in your logo: Open to all font ideas. Not frilly. No scripted or handwritten.

Open to all color schemes.

Kemahiran Disyorkan

Maklum balas Majikan

“very nice. thank you!”

Gambar Profil kellybbgk, United States.

Penyertaan teratas dari peraduan ini

Lihat Lagi Entri

Papan Penjelasan Umum

  • Koushik3
    Koushik3
    • 2 bulan yang lalu

    Working on it.

    • 2 bulan yang lalu
  • ayanp
    ayanp
    • 2 bulan yang lalu

    Please check.... #2333

    • 2 bulan yang lalu
  • Shakil361859
    Shakil361859
    • 2 bulan yang lalu

    #982

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  • Ishan666452
    Ishan666452
    • 2 bulan yang lalu

    Please check #2413

    • 2 bulan yang lalu
  • ingenova
    ingenova
    • 2 bulan yang lalu

    Hi Sr......
    The participant Curp L. denounced my design and they have erased it, but he is not the owner of the source, several of us have used it in this competition and it is not fair that for a bad competitor I have to lose my job, you know what I did 3 designs, when you asked for it to be a tipewrite style letter, I made a variation of my own designs with the same colors to fit what you requested ..... Please help me, it's not fair .... or you can buy my design directly in my profile.

    • 2 bulan yang lalu
    1. Curp
      Curp
      • 2 bulan yang lalu

      You used my design taste and direction, you copied my style and my selection of design!!

      • 2 bulan yang lalu
  • ingenova
    ingenova
    • 2 bulan yang lalu

    Dear Kelly ... my entry was deleted, but you can find it in my profile, it was colorful and you put 5 stars in it ... maybe you can choose another one of my entries and I'll send you the files of the one you had selected ....Regards!!

    • 2 bulan yang lalu
  • JenyJR
    JenyJR
    • 2 bulan yang lalu

    400$ for only just free font.......:)

    • 2 bulan yang lalu
  • graphicshape
    graphicshape
    • 2 bulan yang lalu

    please check my entries #255 #225 #220

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  • Ashik0682
    Ashik0682
    • 2 bulan yang lalu

    Dear sir, please check out entry # 2575.

    • 2 bulan yang lalu
  • Htawati
    Htawati
    • 2 bulan yang lalu

    if you want any edit please tell me .

    • 2 bulan yang lalu
  • fajar923
    fajar923
    • 2 bulan yang lalu

    Everyone is same logo design

    • 2 bulan yang lalu
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    fajar923
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    Open please

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  • maruf001N
    maruf001N
    • 2 bulan yang lalu

    #2613 check pls

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  • Koushik3
    Koushik3
    • 2 bulan yang lalu

    Working..........

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    cautruong
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    Please check my Entry #604 . Thanks

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    faridyahmad28
    • 2 bulan yang lalu

    Please Check and Rate #379 #373

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  • rifathasan201888
    rifathasan201888
    • 2 bulan yang lalu

    Sir,You are great.

    • 2 bulan yang lalu
  • hmnasiruddin211
    hmnasiruddin211
    • 2 bulan yang lalu

    Check update #1677 #1685
    And let me know about it. Thank you.

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  • designertarikul
    designertarikul
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    please check my entry #560 & #598 , provide your valuable feedback

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  • BILALHUSSAIN99
    BILALHUSSAIN99
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    please check #1903

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  • ayanp
    ayanp
    • 2 bulan yang lalu

    please check #2333

    • 2 bulan yang lalu
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    Shakil361859
    • 2 bulan yang lalu

    sir please check #982

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    Rahat18
    • 2 bulan yang lalu

    Please Check my Entry - #387

    • 2 bulan yang lalu
  • TheICTech
    TheICTech
    • 2 bulan yang lalu

    Hey Sir, I have a great logo design for you i'm sure you will like it please open the contest if possible

    • 2 bulan yang lalu
  • abdessamadsaouip
    abdessamadsaouip
    • 2 bulan yang lalu

    sometimes the contest holder doesn't have a slight idea about logo designs ...

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    SarbiniAbi
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    check mine #456 please

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    riyazhusain500
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    sir please open the context again ,I want submit my last fantastic entry.

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    PureMechatronics
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    Hi there, May i ask you to check my entry #1504 . Thanks!

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    I think you did not check this full view #613
    Just click #613 this entry and view full look.

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    dhavaladesara492
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    Hi please check #2019 , #2021 , #2023 .

    Thanks,
    Da Designs.

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  • shakilll0
    shakilll0
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    1506

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    sabuj29
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    #extended

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    #1764 , #1822 , #1826

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    #293

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    #293

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  • arpee187
    arpee187
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    #293

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    esakhan91
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    #extended

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    faisalaszhari87
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    #extended

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    rsdesiznstudios
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    #2525

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    graphner
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    Please Check my Entry - #2638, #2637 :)

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    nandagasperini
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    #2500 #2499 #2498 pls. thank you

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  • dhavaladesara492
    dhavaladesara492
    • 2 bulan yang lalu

    Hi please check #1967 , #2019 , #2021 , #2023 , #2099 , #2250 , #2267 .

    Thanks,
    Da Designs.

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    syedahmed18
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    CHECK #1370

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    Lathadurai35
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    Please check my Entry #329 ,351 & 383

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    rabbani3519
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    Sir, Please consider my proposals at entries #2140 #1802 #2343 #1241 and #1922. Thank you very much.

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    GirottiGabriel
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    Please check #1318

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    RAZIBMONDAL
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    i failed to upload my final entry. Please check comments box of #1770 . Thanks

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  • anandgaurav311
    anandgaurav311
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    • 2 bulan yang lalu

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