Corporate Identity for a fashion label
- Status: Closed
- Hadiah: $200
- Penyertaan diterima: 6
- Pemenang: salutyte
The objective of this contest is to create corporate identity for a new fashion label that is all about men's accessories.
Our focus on neck ties, pochettes, socks, cufflinks, tie clips and so on.
The logo should reflect the idea behind our brand, which is to be a great brand, that wants to bring back the way of the gentleman to the streets.
We want to achieve this by being gentlemanly ourselves but also with a cheeky grin, a bit of rebellion - Being different.
Therefore the Name of the brand will be manatti
This is short for MAN's ATTIre.
It has a nice Italian ring to it (all our products will be produced in Italy) and still focusses on the attribute of being all about men's accessories.
The logo will be used on the web, in print but ideally also on the fabric itself. It needs an element that can be recognised (like nike's swoosh) without having to use the whole logo. Also it will most likely be woven into the fabric and therefore should have at least one recognisable element that can be used in only two colours or shades of the same colour or in a relief weave.
The Corporate Identity should therefore include a logo (with an element that can be recognised without the name, like the swoosh), business cards, a letter head and price tags for our products..
Types of company that are considered direct or indirect competition are Brioni, Corneliani, Boglioli, Hacket London.
We were thinking of using an animal for our brand and ended up with a stag. The stag has noble feel and has antlers (or in another word attire) that form the accessory to the deer.
Since we are a rather young brand and try to do things differently, try to use marketing in a new way and to bring that gentlemanly way back, but in a cheekish manner, we are going to use the following by-line:
a true act of rebellion
This comes from the quote "nowadays being a gentle man is the only true act of rebellion."
The brand will be
manatti - a true act of rebellion
Please feel free to ask us any questions and to not hesitate to contact us.
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