Create a Video for VITAMIN K2 Swiss Clinic
- Status: Closed
- Prize: $540
- Entries Received: 7
Contest Brief
A B2C aimed animated video of our newly launched "SWISS VITALS Vitamin K2".
The video should be a hand made animated whiteboard video VERY similar to this one;
https://www.youtube.com/watch?v=BSCbUGpgJk4
(But switch all names from K2VITAL (Product name) to Swiss Vitals Vitamin K2 (Product name) and and if they use "Kappa Bio" (producer) switch to "SWISS CLINIC" (Producer.
REMEMBER, the video should have B2C focus, not B2B. And please make the animated "people" in the video to be as neutral as possible and try to use few colors and use a medium dark grey as writing color (just like our SWISS CLINIC Logo color)
To read and understand more on Vitamin K2 see these links;
https://www.youtube.com/watch?v=Mw-Y3WQ9DFE
https://www.youtube.com/watch?v=ZumCN9qbIpk
https://www.youtube.com/watch?v=C0bBv9QFsSw
So script should be something like this;
VITAMIN K2 SCRIPT
START
10 Sec (Beginning)
Swiss Clinic latest product is a super nutrient within the VITALS Segment called SWISS VITALS Vitamin K2.
Vitamin K2 is essential to your body in many ways but not yet fully understood by people.
10-15 sec (Vitamin K – A Short History)
Vitamin K is well known as an essential ingredient to help your blood clot or coagulate. The letter K comes from “Koagulate” which is how it’s spelled in Scandinavia
Vitamin K helps blood clot and this form is called vitamin K1. However, almost as important is its sister form, called vitamin K2. It’s really only recently that we’ve discovered how important K2 really is for your body.
We all need calcium to strengthen our bones and vitamin d to absorb it, but what people miss is that without vitamin K2 there is a limited way of absorbing it.
20-25 sec (”The calcium paradox”)
Millions of people around the world take vitamin d and calcium supplements for bone health. New and fascinating studies shows that this actually increases the risk of heart attack and stroke because the added calcium builds up in arteries instead of your bones– This is called the calcium paradox. The secret to keeping bones strong and arteries clear is vitamin K2, the superstar nutrient once thrived on and that has been ignored by scientists for almost 70 years.
20-25 sec (”NEWS ”)
Most adults, apparently healthy people have low amount of vitamin K2 in the body. A typical Western diet provides most sufficient intake of vitamin K1 but not enough of vitamin K2 to combat osteoporosis and cardiovascular diseases. This is mainly because Vitamin K2 only exists in fermented foods such as blue cheese and other types of food we eat before the refrigerator was invented. Untill now..
10-15 sec “How it works”
Vitamin K2 activates a protein called osteocalcin. Osteocalcin then carries the calcium into your bones where they can build stronger and healthier bones. Therefore, it is essential to combine the supplements calcium and vitamin d with Vitamin k2.
Vitamin K2 also activates a protein called Matrix Gla protein (MGP). MGP is so far the best known and most effective natural inhibitor of arterial calcification- or atherosclerosis.
10 sec ”Conclusion”
Swiss VITALS Vitamin K2 is built up with the perfect dose of Calcium, Vitamin d and Vitamin K2 for a regular daily intake that may prevent age-related deterioration of bone strength and development of cardiovascular diseases, and this increases our chances for better health and quality of life.
Every body, man and woman should make Vitamin K2 as part of their daily diet, to prevent the development of diseases of the bone. the cardiovascular system and get a healthier, longer life.
END
Try and use USP´s at the end. Selling points... and also have our logo in the beginning + the end.
If any questions don't hesitate to mail me and ask questions.
/Swiss Clinic
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