Create 6 Compelling Product Names
- Status: Closed
- Prize: $100
- Entries Received: 17
- Winner: mariapeden
Contest Brief
I need 6 compelling and coordinated names for the 6 product offerings of my company. We are an after school enrichment class provider for elementary aged students in California. The name of the company is Active Kids Enrichment. With a tag line of active minds, active bodies. We provide 6 different categories of enrichment - Engineering, Science, Technology (programming), Arts and Fitness/Sports. Each of these need to have a product identity and thus I want to come up with a compelling name for each. However the names need some type of coordination as they will appear side by side on marketing material and on the website. Each name should contain the associated key word listed above (or a very close relative of it (engineering, science, ...)
I also want the names to be verb oriented if possible ..... striking the emotion of a very hands on, action oriented educational experience (words like, design, create, build, are words I like to associate with the experience).
Something similar I have seen in terms of concept is on a site called http://tinker.kiwicrate.com On the top of the website you can see they offer 4 different products by age and have named them "Koala Crate", Kiwi Crate, Doodle Create and Tinker Crate. The Crate part is key to their business model, but each product has a different identity. I hope this helps articulate what I am thinking.
I have attached a file that contains the listing of the 6 programs and the brief description that appears on our website.
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