Create Visual Campaign for Freelancer.com Brand

  • Status: Closed
  • Hadiah: $3000
  • Penyertaan diterima: 107

Ringkasan Peraduan

Hello talented freelance designers! We’ve got an exciting contest for you...

**

We’d like you to create a compelling visual campaign for the Freelancer brand. We’re searching for a campaign showcasing an emotional connection to the amazing opportunities we provide to people across the globe.

We believe that customers are not just driven by logical considerations, they are also part of an emotional experience.

Customers that feel a genuine emotional connection with a brand generate a lot more value and are a lot more engaged than those that do not.

Think of NIKE and the emotional connection they create by associating their brand with the pinnacle of human athleticism and achievement. The classic story of the hero’s journey.

Nike presents itself in a way that provokes customers: Just do it.

It is an emotional connection that crosses borders and cultural differences.

Your target audience are potential employers that could use freelancer.com - small businesses, consumers, startups, and even enterprise.

**

Maybe you’ll come up with a campaign about the power of human ingenuity and creativity,
the journey of how freelancers construct the things they make (such as work in our showcase https://www.freelancer.com/showcase).

Maybe it’s the story of the freelancer themselves but pitched in a way to appeal to employers. You could present a story about the creative process behind the awesome work produced for an employer.

Maybe it’s around the needs of the employers.

Maybe the visual campaign itself is a showcase of the work of the freelancers (think the Mastercard “priceless” campaign [login to view URL])

This is the type of creative calibre of the campaign we want to see. Visually, it is up to you. We want to see what you can do. It can be an illustration, animation, photo manipulation, or live-action video.

Whatever you design, we want it to be better than this:
[login to view URL]
[login to view URL]
[login to view URL]
[login to view URL]
[login to view URL]

If you need a tagline, “Get it done on Freelancer.com” is one you can use (optional). Here is a copy of our last TV commercial for some background:
[login to view URL]

We will run the contest sealed and our talented design team will provide feedback to the best entries along the way to help you develop the best campaign!

**

DELIVERABLES:
We want you to create a visual campaign (preferably a series of images.. you may add online, audio or video elements if you wish but these are not necessary).

Submit a visual annotation of your pitch laid out in images. Whether it is an animation, a series of poster, creative social posts or billboard designs. Lay it out in real-world context with example images of where you see your idea launching.

SHOWCASING YOUR CREATION:
• Poster/graphic : Place it on a billboard or a wall with the artwork flat-laid next to it in your image.

• Animation/Video : Visual annotation if your creation by laying out keyframes and a link to your video in the description.
A series of 15 second videos, or one 30 second video.
Format: H.264 (.mp4) or AppleProRes (.mov) 1920x1080, 25-60 fps, 15-30 seconds long.
Radio stinger

SUBMITTING YOUR CREATION FOR HANDOVER:
• Poster/graphic : Illustrator (.ai) or photoshop (.eps or .psb). Preference is for Illustrator.
Size: A0 - 33.11” x 46.81” Portrait or Landscape with 3mm bleed.
RGB and CMYK version for print

• Animation/Video : Packaged After Effects folder.
• Radio sting : Mastered version and voice-over only version.

See also about emotional connections to brand:
[login to view URL]
[login to view URL]

Kemahiran Disyorkan

Penyertaan teratas dari peraduan ini

Lihat Lagi Entri

Papan Penjelasan Umum

  • Animation2D
    Animation2D
    • 5 bulan yang lalu

    Open it again!

    • 5 bulan yang lalu
  • sirBS
    sirBS
    • 6 bulan yang lalu

    this competition is canceled ?

    • 6 bulan yang lalu
  • lfernanda
    lfernanda
    • 6 bulan yang lalu

    why dont choose a winner?

    • 6 bulan yang lalu
  • REplayER
    REplayER
    • 6 bulan yang lalu

    Check the comments in entry #87 and let me know if we should add or change something. Thanks.

    • 6 bulan yang lalu
  • Iving
    Iving
    • 6 bulan yang lalu

    #extended

    • 6 bulan yang lalu
  • Jun01
    Jun01
    • 6 bulan yang lalu

    #extended

    • 6 bulan yang lalu
  • miqeq
    miqeq
    • 7 bulan yang lalu

    Please check entry #187 !
    You can see the link with our final vision for your campaign :D

    • 7 bulan yang lalu
  • melszalkai
    melszalkai
    • 7 bulan yang lalu

    Hey, It's a shame I found this contest too late and couldn't finish on time. Came up with 3 very strong and clever concepts (each containing 3 posters) that could work very well as guerrilla street marketing campaigns. I'm pretty sure they'd go viral. Please could we have extra time and extend the deadline by few more days? :) #extended

    • 7 bulan yang lalu
  • CreativezStudio
    CreativezStudio
    • 7 bulan yang lalu

    ▒▐█▒▐█▒▐█▀▀▒██░░░▒██░░░▒▐█▀▀█▌
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    Please check My FREELANCER VISUAL CAMPAIGN THEME
    at Following entry Designs :


    #182 VIDEO ANIMATION ( First/1st Version) Duration 29s & POSTER SERIES CAMPAIGN
    #183 VIDEO ANIMATION ( Second/2st Version) Duration 25s & POSTER SERIES CAMPAIGN

    #147 POSTER SERIES CAMPAIGN
    #145 INFOGRAPHIC CAMPAIGN STORY (Second/2nd Version)
    #142 INFOGRAPHIC CAMPAIGN STORY (First/1st Version)


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    • 7 bulan yang lalu
    1. CreativezStudio
      CreativezStudio
      • 7 bulan yang lalu

      All the best

      • 7 bulan yang lalu
    2. CreativezStudio
      CreativezStudio
      • 7 bulan yang lalu

      Thanks

      • 7 bulan yang lalu
  • miqeq
    miqeq
    • 7 bulan yang lalu

    Please check entry #176 ! :)

    • 7 bulan yang lalu
  • bloodsand
    bloodsand
    • 7 bulan yang lalu

    #extended I need more time, the concept is worldwide influence of freelancer.com. High class 3d rendering and voice recording. So needs time. #extended for another week.

    • 7 bulan yang lalu
  • Virgolette
    Virgolette
    • 7 bulan yang lalu

    extended? wonderful!

    • 7 bulan yang lalu
  • happydesig1
    happydesig1
    • 7 bulan yang lalu

    why it didn't show up a weeks ago while I was browsing the same list...

    • 7 bulan yang lalu
  • BengalDesigner
    BengalDesigner
    • 8 bulan yang lalu

    Hi contest holder, I am working on a very compelling visual campaign for Freelancer. I will provide short 30 second video and series of posters. We have a charity in Bangladesh called CAFFE (Computers Are Free For Everyone), we teach computer skills such graphic design, web development, coding and electronics. Here is the website for CAFFE (www.caffebd.org). I have seen the contest recently and our team is working very diligently to create the visual campaign. We are creating an emotional video showing where our students comes from (the family background) and how Freelancer (earning money by working part time) is helping to pay for their education. I request you to extend the contest time, we will deliver you a good visual campaign content. Thank you very much.

    • 8 bulan yang lalu
    1. NamalPriyakantha
      NamalPriyakantha
      • 7 bulan yang lalu

      Can we take a CSR approach? If it so, How are you going to archive your marketing goals? As your example, The Nike campaign is not a CSR one. It's emotional on platform as a communication strategy, but not a CSR platform. I'm not clear. Help me. Thanks

      • 7 bulan yang lalu
    2. BengalDesigner
      BengalDesigner
      • 7 bulan yang lalu

      Thank you very much for extending the time. We are working on the campaign content.

      • 7 bulan yang lalu
  • GabrielGoistais
    GabrielGoistais
    • 7 bulan yang lalu

    Hi contest holder, the contest is still open to new proposals?

    • 7 bulan yang lalu
  • Naeem010101
    Naeem010101
    • 8 bulan yang lalu

    Please check #163 #164 #165

    • 8 bulan yang lalu
  • TechDeziner
    TechDeziner
    • 8 bulan yang lalu

    Please check #105

    • 8 bulan yang lalu
    1. DepartmentS
      DepartmentS
      • 8 bulan yang lalu

      Tech, mind if I ask - how long has this entry of your's been posted?

      • 8 bulan yang lalu
  • agenciasozza
    agenciasozza
    • 8 bulan yang lalu

    I'm feeling kind of lost since it's been over a week already that I've submitted my entry and I couldn't get any feedback or rating in my design and I have no idea if I should start improving it or changing the concept. I'm lost because this is not a contest from a different employer..it's a freelancer project. I mean, I'm disappointed with the owner of it all. Since it is the owner of the site that is doing it, who can I complain to?

    • 8 bulan yang lalu
    1. agenciasozza
      agenciasozza
      • 8 bulan yang lalu

      Thida M.. I can't find your entry. Oh.. Mark.. we've been wasting out time trying to explain the inexplicable to somone who hasn't even submitted an entry. Thida hasn't put any effort like we did to think, develop and create a campaign. As soon as you submit your entry Thida, we can finish this nice dialog. ;)

      • 8 bulan yang lalu
    2. DepartmentS
      DepartmentS
      • 8 bulan yang lalu

      : ).. How peculiar. And yet, they had such impeccably good English....Doesn't look like the Contest holder is actually in - which basically means, it doesn't look as if we're going to get ANY form of clarification regarding how to proceed here. Were we in a position of their being SEVERAL 4 star rated entries holding pole position - no CLEAR candidate received - continuing to submit would make sense on our part, we'd all be in with just as equally a good chance. But with only the ONE 4 constantly showing these past couple of weeks now - looks like they've clearly found their candidate, not really interested in anything else. No point the rest of us doing anything really. There are paying customers out there, I suggest we press on where there is actual work to do and get it done for them. All the best Fernando, my regards, S : )

      • 8 bulan yang lalu
  • Asianexperts
    Asianexperts
    • 8 bulan yang lalu

    Hi CH may I know how many winners would you select in this contest?

    • 8 bulan yang lalu
  • wordarcher
    wordarcher
    • 8 bulan yang lalu

    Hello CH. I'd like to know what you think about #136 .

    • 8 bulan yang lalu
  • jorgedorlando
    jorgedorlando
    • 8 bulan yang lalu

    Thank you for extended the contest! I still working on its.

    • 8 bulan yang lalu
  • adorableid
    adorableid
    • 8 bulan yang lalu

    #extended please, I just saw this but I'm working on another project right now, but I wanted so bad to participate, dear contest holder, #extended, please...

    • 8 bulan yang lalu
    1. lullisart
      lullisart
      • 8 bulan yang lalu

      Hello Hanif Afa Z, the contest has been extended again, you got more than 2 weeks to participate now. Best of luck!

      • 8 bulan yang lalu
    2. adorableid
      adorableid
      • 8 bulan yang lalu

      Awesome, I know the competition is tight, but I will try my very best !!

      • 8 bulan yang lalu
  • Htawati
    Htawati
    • 8 bulan yang lalu

    wait for me sir i am still work on another work ...

    • 8 bulan yang lalu
    1. DepartmentS
      DepartmentS
      • 8 bulan yang lalu

      : ).. Haitham, you're still in the lead and you've got an extra fortnight. Relax. I don't know if you've gotten any written feedback over-and-above rating but - assuming you haven't - at least you've got a clear indication you're definitely on the right track. That's probably the most important thing. My sincerest congratulations....

      • 8 bulan yang lalu
    2. DepartmentS
      DepartmentS
      • 8 bulan yang lalu

      The rest of us, if I'm honest - kind of faulting a bit here. That's the the problem when we're playing blind like this. If you've get a 3 but no direction, you know you've got a hand - but you don't know what's not right with it. Not a clue. It's like working for a Sphinx. You've got to go through the whole thing of: do I refine what I have done or do I take a completely different swing at it? Obviously, something works, but what - what?! - not a clue. Oh, Haitham. It's a pickle, I tell you. An enigma! No, if I were you - with a clear 4 - I'd be polishing off m'golf clubs round about now. Obviously, first I'd have to buy some golf clubs, that goes without saying - but - y'get the general idea.... Relax... : )

      • 8 bulan yang lalu
  • jeffoy2010
    jeffoy2010
    • 8 bulan yang lalu

    2nd update on entry no# 112

    • 8 bulan yang lalu
  • Htawati
    Htawati
    • 8 bulan yang lalu

    wait for me sir i am still work on another work ...

    • 8 bulan yang lalu
  • jorgedorlando
    jorgedorlando
    • 8 bulan yang lalu

    Still working

    • 8 bulan yang lalu
  • TechDeziner
    TechDeziner
    • 8 bulan yang lalu

    Please check entry #99 .Feedback would be highly appreciated!

    • 8 bulan yang lalu
  • LU33
    LU33
    • 8 bulan yang lalu

    At least can I use real stock photos ?!!

    • 8 bulan yang lalu
  • Htawati
    Htawati
    • 9 bulan yang lalu

    i am still work

    • 9 bulan yang lalu
  • sirBS
    sirBS
    • 9 bulan yang lalu

    Hello .
    Can I get comments on my work ?
    # 70
    Thanks.

    • 9 bulan yang lalu
  • aam90
    aam90
    • 9 bulan yang lalu

    Hello, i'm 2d animator, but i don't use after effect, i use moho software, if this is accepted i will submit my animation design

    • 9 bulan yang lalu
    1. FreelancerComp
      Penganjur Peraduan
      • 9 bulan yang lalu

      yes you may, what's important is the output :)

      • 9 bulan yang lalu
  • jorgedorlando
    jorgedorlando
    • 9 bulan yang lalu

    It´s alive? Please

    • 9 bulan yang lalu
  • vlusdesign
    vlusdesign
    • 9 bulan yang lalu

    #extended

    • 9 bulan yang lalu
  • JulesDD
    JulesDD
    • 10 bulan yang lalu

    Hi, guys! Is it ok to submit a sketch first to get feedback on the concept and then submit the final designs? I want to make a series of vector illustrated posters but I need to know if you like the concept behind the campaign before I start illustrating. Thank you!

    • 10 bulan yang lalu
    1. RavinderSGill
      RavinderSGill
      • 9 bulan yang lalu

      i submitted a sketch 2 days ago for feedback, still haven't received any :(

      • 9 bulan yang lalu
    2. vhlubi
      vhlubi
      • 9 bulan yang lalu

      same here

      • 9 bulan yang lalu
  • SolutionsSP
    SolutionsSP
    • 9 bulan yang lalu

    Being #extended is appreciated.

    • 9 bulan yang lalu
  • FirstCreative
    FirstCreative
    • 9 bulan yang lalu

    #extended please

    • 9 bulan yang lalu

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