Customize a logo for an eco friendly company
- Status: Closed
- Hadiah: $50
- Penyertaan diterima: 16
- Pemenang: EstefanPortu
1/ AYA - the business.
AYA project is developing exchange cups network for takeaways to stop single-use plastic by creating convenience for users and cost-saving for participants
To defeat plastic in an exciting way, we create an engaging network of participants (restaurants, coffee, smoothies) that use our reusable cups. Users can request and return those cups easily at any participant. That’s how we kick single plastic items out of our daily lives!
Ayacup project will be registered as a non-profit organization.
The target demographic will be young, eco-conscious people. Millenials and the younger generation that care about environmental issues.
Brand name AYA: In Vietnamese alphabet, A is the first letter, Y is the last letter and we go back to A. It conveys our complete circular system.
AYA should appear as modern, young, fun, smart, about other people. AYA should be unisex,
AYA’s biggest competitor is habits.
3/ Possible Tag line: Choose to re-use
4/ Logo Style:
Modern style like Airbnb, uber, etc but fun, quirky, possibly with a mascot.
If you look at the media, you see most of the sustainable brands use trees, water or animal elements for their brandings. Most of the time, a depressing, bitter, resentful feeling associated with plastic pollution or just pollution in general,
→ I myself got saturated or fed up with that. We want to approach this bitter topic in more fun, witty and call to action.
→ 1st of all we want to be different.
→ 2nd, because changing human behavior is HARD! If we have to make an effort to change for a good habit, our brain will try to find 10000 excuses to go back to the same bad one. therefore if we associate the new habit with funny images and feeling, there will be a higher chance that we will make the change.
As our target audiences are both man and woman, unisex color for the cup body. I dont like yellow.
The option of 2-3 different color for the lids that match with the cup body
Please note: 1 color print (black) for the logo on the cup
Attached are my logo ideas for this project.