Design a fresh new logo for The SMSF Academy

Status: Closed
Prize: $500
Entries Received: 82
Winner: ninetyninebrands

Winner

Contest Brief

We are looking for an updated logo as part of an enhanced service offering within our business.

The core purpose of The SMSF Academy (see below for details of what SMSF stands for) is "learn, implement, grow". This is delivered through a membership solution where financial services professionals can access education, training, and a variety of documents/content. The platform allows professionals to keep up-to-date with their ongoing professional development, complete our online course / modules, and use a variety of tools (document generation system & marketing content) to ultimately grow their SMSF business. This is delivered as a single monthly fee - offered at various levels of membership subject to the users requirements.

Our cloud-based platform integrates (via API) with various other related applications. You can see from our core values below that our shift towards being an innovative leader within our industry is important to us. However, continuing to build on our strong professional reputation within the SMSF sector remains equally as important.

Core Values:
- We help SMSF professionals to grow
- We always deliver on our promise
- We innovate and help shape the future of the SMSF industry
- We will do what is right for us and our clients

Our brand promises:
- We provide the most cost-effective SMSF training solutions for financial services professionals; and
- We help you to build a successful SMSF business.

The current logo whilst being a reflection of the educational aspect of our business, doesn't bring together the extended focus of the business by utilising technology to learn and grow (attached).

When I think about words that I would like to reflect the updated logo, the following comes to mind - fresh, innovative, clean, professional, strong. I want a logo design that is simple, not busy. Here are a few links to logos that I like as some inspiration for those looking to submit a design:

http://dallasposttrib.com/wordpress/wp-content/uploads/2013/12/Prime-PrepAcademy_logo.jpg
http://www.startupbootcamp.org/assets/images/HighTech/logo-automotive-campus_03.jpg
http://upload.wikimedia.org/wikipedia/en/3/3d/US_Soccer_Development_Academy_Logo.gif
http://www.raeng.org.uk/RAE/media/General/About%20us/Introduction%20to%20the%20Academy/Visual%20identity%20and%20style%20guide/Academy%20Logos/JPG/RAENG_Magenta_RGB.jpg
http://fc03.deviantart.net/fs70/f/2013/085/f/3/fajr_academy_logo_design_by_h_a_designs-d5zbqno.jpg
http://www.lagalaxy.com/sites/losangeles/files/imagecache/620x350/image_nodes/2012/02/academy_logo.jpg

If you want to get an further sense about the business, please visit, http://thesmsfacademy.com.au

About
SMSF = Self-Managed Super Funds (SMSF)
SMSFs is a type of retirement savings vehicle unique to Australia that allows an individual greater control about how they are saving for their retirement. SMSFs now represent 30%+ of Australia's retirement savings pool (nearly $2tn), which over 500,000 SMSFs in existence for more than 1 million Australians. For further information, see https://www.moneysmart.gov.au/superannuation-and-retirement/self-managed-super-fund-smsf

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Employer Feedback

“Understood the brief and delivered an excellent design. Will be using for additional work.”

aarondunn, Australia.

Public Clarification Board

saidarar
- 11 years ago
Kindly rate entries #242 , #243 , #244 , #245 , #246 , #247 , #248 , #249 . Thanks
- 11 years ago
dpraidng
- 11 years ago
Please check #364 . Thanks
- 11 years ago
dpraidng
- 11 years ago
Please check #363 . Thanks
- 11 years ago
dpraidng
- 11 years ago
Please check #362 . Thanks
- 11 years ago
Triston731
- 11 years ago
Please give feedback on #361 . Thanks.
- 11 years ago
roedylioe
- 11 years ago
dear sir, please give some feedback #360 . thank you.
- 11 years ago
mamem
- 11 years ago
what about the rest ??
- 11 years ago
mamem
- 11 years ago
********* update ******** #342 #346 #343 #344 #345 hope you like them . colors can be changed . let me know your feedback. have a nice day .
- 11 years ago
Sahir75
- 11 years ago
find Number #272 https://creativemarket.com/pixelscube/36972-Security-Shield-Logo
- 11 years ago
dpraidng
- 11 years ago
Please check #323 . Thanks
- 11 years ago
jhonlenong
- 11 years ago
#321
- 11 years ago
mamunfaruk
- 11 years ago
#315 , #317 , #318 , #20
- 11 years ago
mamunfaruk
- 11 years ago
#314
- 11 years ago
roedylioe
- 11 years ago
give some feedback #313 please, thanks.
- 11 years ago
roedylioe
- 11 years ago
dear sir, please give some feedback #312 . thank you.
- 11 years ago
cristinandrei
- 11 years ago
#311
- 11 years ago
cristinandrei
- 11 years ago
#305
- 11 years ago
cristinandrei
- 11 years ago
#302
- 11 years ago
dpraidng
- 11 years ago
Please check #301. Thanks
- 11 years ago
mamem
- 11 years ago
#276 #277
- 11 years ago
mamem
- 11 years ago
#227 hope you like it :)
- 11 years ago
whizzdesign
- 11 years ago
#255
- 11 years ago
1. whizzdesign
  - 11 years ago
  #257
  - 11 years ago
roedylioe
- 11 years ago
dear sir, please give some feedback #252 & #254. thank you.
- 11 years ago
mamem
- 11 years ago
#227
- 11 years ago
mamunfaruk
- 11 years ago
#217 , #218, #219, #221, #223, #224, #225
- 11 years ago
pixelhubdesings
- 11 years ago
sir ***HOPE YOU LIKE IT** #208 #209 #210
- 11 years ago
pixelhubdesings
- 11 years ago
sir #208
- 11 years ago
imparans
- 11 years ago
kindly check #196 and #197 thanks
- 11 years ago
saidarar
- 11 years ago
Kindly check #184. Thanks
- 11 years ago
yasserdesign122
- 11 years ago
Please CHECK #189. THANKS
- 11 years ago
yasserdesign122
- 11 years ago
Please CHECK #189. THANKS
- 11 years ago
marcusodolescu
- 11 years ago
PLESE CHECK #176. THANKS
- 11 years ago
mamem
- 11 years ago
#157 new entry new approach .
- 11 years ago
1. mamem
  - 11 years ago
  #175
  - 11 years ago
ydgdesign
- 11 years ago
Check #162 #163 Thanks
- 11 years ago
imparans
- 11 years ago
kindly check #158 and #159 thanks
- 11 years ago
Contest Holder
- 11 years ago
I've updated my brief to provide a range of examples (URL links) of logos that I find appealing.
- 11 years ago
1. mamem
  - 11 years ago
  sir can you please start ratings the entries by clicking on the stars this guide us if we are going to the right direction or not. thank you.
  - 11 years ago
mamem
- 11 years ago
#155 hope you like it . please read the description . and let me know your ratings. to know if iam heading to the right direction.
- 11 years ago
gotmyconsultant
- 11 years ago
Any logo you like to give us for inspiration.
Just to make sure we are on the right track and closer to you desired logo Rest is our boundless imagination!
- 11 years ago
View 2 more messages
1. saidarar
  - 11 years ago
  Do you want to incorporate the letters SMSF in the new logo or just a new symbol without them? Thanks
  - 11 years ago
2. Contest Holder
  - 11 years ago
  I want the name "The SMSF Academy", but the words separately that are within the shield of the current logo aren't necessarily required.
  - 11 years ago
Munivarya
- 11 years ago
Please relook #73, more explanation provided.
- 11 years ago
Munivarya
- 11 years ago
Sir, Please review #73
- 11 years ago
xalimorganx
- 11 years ago
Please seal the contest if you may, thanks.
- 11 years ago
xalimorganx
- 11 years ago
#sealed
- 11 years ago
ydgdesign
- 11 years ago
#60 #61 #62 #63 #64 #65 #66 Thanks
- 11 years ago
1. ydgdesign
  - 11 years ago
  #67
  - 11 years ago
ELKRONE
- 11 years ago
Check my entry #39 Sr.
- 11 years ago