Design a Logo for Sit Run Play Pet Care
- Status: Pending
- Hadiah: $90
- Penyertaan diterima: 20
The Big Idea (Brand Essence)
Quality pet care for the savey pet owner.
Target Audience (who am Itrying to reach)
Pet owners who value quality & design, ranging from 30 - 60 yrs living within the affluent area of Manly/Northen beaches in Sydney Australia. It will be likely they will work full time, as well as enjoy going on holiday. They care very much about their pet's well being, they will care for their pets like their own family members and work hard to find only the best for their every need. When looking for a Pet Care service they have found the local businesses look amitor and less proffesional. They would be keen to see a Pet Care service that looks savvy, proffesional and modern, that steps away from the competitors and stands out.
Brand Truth (what's our brand got to offer)
Sit Run Play is a fantastic pet care service, offering a range of services including dog walking, cat sitting, small animal services (like cage cleaning, feeding and cuddlies) puppy care, puppy training and dog training.
Brand Values (the principles I'll never compromise)
Sit Run Play's ethos is to be approchable, reliable, informed, proffesional, quality and recommended.
Brand Personality (what's my tone of voice)
Sit Run Play is fun, modern, up-to-date, caring, passionate, confident and savvy.
The Brief in a sentence (what do you have to do)
Develop a brand logo for Sit Run Play Pet Care that clearly communicates the brand personality, ethos and what it does (pet care). The logo is to follow its own route and step away from the category norms, to be eye catching and stand out as a modern reputable business.
I would be keen to see a typographic logo that uses 'Sit Run Play' as the main lock-up and 'Pet Care' as a secondary message.
I love letterpress design, and would be keen for the logo to show some elements that reflect this.
I am unsure about using paws, and icon design, as I would like the logo to look modern and also have the ability to be used across a variety of media.
I've attached examples of graphics I like.
Please do not follow the competitor set logos, as these are less designed than I am hoping for, Sit Run Play needs to step away from the norm and be a design you would be proud to see.
I am open to colours used, within the example designs attached the 'Veneer' example uses good colour choice. I also like grey against a bright colour for stand out. I like corel, yellow, turqoise, blue but am open to any colour suggestions.
I would like the logo to look more 'grown up' than the competitor set (who use clip art type images).
I look forward to seeing the results - good luck!