Design a positive and life-affirming logo

Status: Closed
Prize: $600
Entries Received: 211
Winner: thepurplestudioz

Winner

Contest Brief

For a new company AUTOMART design a positive & life-affirming logo not using conventional car visuals.

DESCRIPTION OF THE BUSINESS

The best way to buy and sell used cars.

Selling and buying a car for private owners is stressful: considerable waste of time and the need to contact not always pleasant strangers, lack of confidence in the state of the car and the authenticity of the documents, risky settlements. We provide honest and convenient, comfortable and safe way to sell and buy a car. Our high quality service will save your time, nerves and efforts; we will offer your car to a large number of buyers, gather a lot of proposals within a limited time and carry out the deal.

For corporate park owners, we provide a transparent and clear system of selling cars with the control over all stages, from taking the cars out of operation to transferring them to the buyer. This prevents misuse and increases the residual value of the cars compared to the traditional wholesale (competitive pricing due to a large number of professional participants, including leaders of the car industry). This results in a considerable reduction in the corporate expenses.

For professional market participants, we provide efficient and high-quality car supply channel, which reduces their expenses for attracting customers and carrying out transactions, with a guarantee of authenticity of the claimed condition and legal purity, high standards of document management and possibility of integration with industry-leading IT solutions for dealers.

TARGET AUDIENCE

1. Men and women aged 25 to 55, middle class.
Core target audience: 30-50.
Starting from Moscow and Moscow Region, then megacities, then the CIS.

2. Private and public corporations that own official or professional parks.

3. Professional participants of the used cars market, from major dealers to small private traders.

Average car price:
RUB 700,000-1,000,000.

USAGE
Everything and everywhere from business cards to outdoor advertising.

LOGO:

Required:
- friendliness
- quality
- openness
- comfort
- reliability
- service
- positive and life-affirming

Not required:
- speed
- aggression
- kitsch

MUST:
- modern
- graphically concise
- abstract
- no more than three colors used

CANNOT:
- use AM as abbreviation
- repeat the style of popular brands (BP, Google, Beeline, Tinkoff, CarPrice, etc.)
- use green as the dominant color
- use a variation of outlines and shapes of sports cars and “toy cars” (like CarPrice does: goo.gl/RQcpHi)

Recommended Skills

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Employer Feedback

“Can I recommend thepurplestudioz? No doubt. Would he be the perfect fit for you — God only knows. I\'m satisfied with his work and responsiveness.”

igor1309, Russian Federation.

Public Clarification Board

blazedglory
- 10 years ago
Absolute shit logo!
- 10 years ago
Contest Holder
- 10 years ago
Please, DON'T use AM as abbreviation
- 10 years ago
putul1950
- 10 years ago
Great contest i am in!
- 10 years ago
paranajwani
- 10 years ago
Currently i am working on your design. Please wait for my entry. Thanks!
- 10 years ago
Contest Holder
- 10 years ago
The company name is Automart
- 10 years ago