Design a T-Shirt for StrayDog (6-8 WINNERS)
- Status: Closed
- Hadiah: ₹6000
- Penyertaan diterima: 3
- Pemenang: lokmenshi
WILL SELECT 6-8 WINNERS
Design Brief for StrayDog T-shirts
StrayDog -Choose to be free. PLEASE DO NOT USE A LITERAL IMAGE/GRAPHIC OF A DOG- FOCUS ON CHOOSE TO BE FREE
• StrayDog brand is for those who don't want to be tied down by the mundane and for whom life is one big adventure. For those who make every chance count and don't believe in being held back by shackles. For those who choose to be free. StrayDog is a platform of expression for the youth and by the youth. It is an outlet for creativity, views, talent and passions.
The brand will reflect the attitude and aspirations of today's youth. It centered in independent music, irreverent comedy, adventurous travel and other youth passions. More details at www.straydog.in & www.facebook.com/StrayDogIndia.
• The target group is males/females 16-24 years.
• Brand Personality – Irreverent & cheeky, outdoorsy, witty, fun loving, youthful, assertive.
• Brand Tone & Voice – Bold, irreverent, conversational & edgy.
• The Tee designs – The overall theme for the design is the brand essence – Choose to be free , for the purpose of design this can manifest itself in music, irreverent comedy, travel/outdoor sports & abstract designs around Choose to be free
• Values to be communicated – Bold, no holding back, no shackles, and the design should be impactful & resonate with the consumer.
• Stylistically – Artistic & bold. Not subtle.
• T-shirt Colors – Black, Blue, Grey, Deep Orange, Ochre, Purple.
• Logo, Symbol & Font – These have been attached, while the logo could be at the back on the neck, the symbol needs to be integrated in design, it could be dominant or subtly weaved into the design.