Design OR update a Logo for FUDIE

Status: Closed
Prize: $250
Entries Received: 275
Winner: cbertti

Winner

Contest Brief

Key objectives:
FUDIE is after a new logo OR an update of our current logo to reflect our vibrant, growing healthy meal preparation business. This logo will be printed as a circular sticker and placed on cry-vac bags and biodegradable meal containers (some of which will be frozen), circular sauce containers and all website and social media and marketing content.

Marketing objectives and target audience:
With a bold logo, we aim to approach our target businesses (gyms, nutritionists, government departments etc) with our product. FUDIE fridges will be installed in these locations containing meal orders, therefore the branding needs to identify the product to potential new clients. Our target market is a range of professional and recreational athletes, time poor business people and weight loss clients. The average client age currently sits between 20-35 years old with a ratio of about 7:3 men to women. Client occupations are largely government/office based employees, located within the city and north side of Canberra. Clients are looking for a fresh, healthy portion controlled product with no preservatives, additives or artificial sweeteners. Clients are attracted to this product, as it requires no grocery shopping, preparation, cooking or cleaning.

Purpose and function:
The logo will need to be iconic for brand recognition hence why we are very open to updating our current logo. It will be placed on all meal container lids that clients will store in communal work areas and often eat in front of others. As the health and wellness community often band together, the majority of our target demographic will be reached through the product branding. The other major advertising platform will be social media content, therefore this logo is required to suggest fresh, nutritious and hassle free; all of which should be synonymous with FUDIE.

Attachments:
We would like a bold logo (option of an additional vector file format would be favourable) – colour adaptable although will be printed in black (background) and white (writing) most often. The logo will need to be suited aesthetically for use in/on the following links and attachments:
Facebook Page https://www.facebook.com/pages/FUDIE/612184278856282
Instagram page http://instagram.com/thefudielife
Potential packaging: (attached)
Current logo: (attached)

We need to stand out from the following competitors with less influence on body building and more on fresh (not frozen), whole-food, portion control and local produce meals:
http://www.smartmeals.com.au/
http://www.superfitfood.com.au/
http://www.musclemealsdirect.com.au/
https://www.mymusclechef.com/

Measures of success:
Current and potential clients will be reviewing the designs submitted. The logo chosen will be one that appeals to the greatest portion of our target market. The final decision will be made by founding member and CEO of FUDIE Pty Ltd.

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Winner

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Public Clarification Board

focused
- 11 years ago
#465. Thx.
- 11 years ago
hanigoogle
- 11 years ago
Plz Rate Me #597 , #598
- 11 years ago
farhanali42
- 11 years ago
Plz Check#584, 585.. 100% original and authentic designs...
Looking forward.
- 11 years ago
farhanali42
- 11 years ago
Please check#584.. Its My first idea for your logo.. im working on another design as well.. Let me know of Your bright ideas if you want some changes..
- 11 years ago
CarLuGraphics
- 11 years ago
Greetings again. I send a new proposal for your logo. 100% original work. I hope you enjoy it. Please check #510. Very Thanks
- 11 years ago
1. CarLuGraphics
  - 11 years ago
  #515
  - 11 years ago
mamunfaruk
- 11 years ago
#511 , #512 , #513 , #514
- 11 years ago
MBBrodz
- 11 years ago
#483 hope you like it
- 11 years ago
1. MBBrodz
  - 11 years ago
  #502
  - 11 years ago
rajkumar9871
- 11 years ago
please check #471, #472, #475
- 11 years ago
Contest Holder
- 11 years ago
Don't be scared to play around with different fonts :)
- 11 years ago
1. shellylanette
  - 11 years ago
  #466 Oh good, I tried a new font, an esp. dif. one for the F in Fudie...let me know what you think;D Thanks!
  - 11 years ago
2. rajkumar9871
  - 11 years ago
  please check #470
  - 11 years ago
CarLuGraphics
- 11 years ago
Greetings again. I send a new proposal for your design. 100% original work. I hope you enjoy it. Please check #467 and #468. Very Thanks
- 11 years ago
focused
- 11 years ago
#465. With changes. Thx.
- 11 years ago
rajkumar9871
- 11 years ago
please check #438, #439
- 11 years ago
AlphaCeph
- 11 years ago
#415 Please Provide Feedback..Thankyou
- 11 years ago
vantuan2512
- 11 years ago
Please check #414 . Thanks !
- 11 years ago
Renovatis13a
- 11 years ago
please check #391
- 11 years ago
Renovatis13a
- 11 years ago
please check #382,
- 11 years ago
rajkumar9871
- 11 years ago
please check #373, #374
- 11 years ago
rajkumar9871
- 11 years ago
please check #371, #372
- 11 years ago
rajkumar9871
- 11 years ago
please check #368
- 11 years ago
roberttayoto
- 11 years ago
#356
- 11 years ago
Jesterg
- 11 years ago
Please check #243 Thanks!
- 11 years ago
vw7540467vw
- 11 years ago
kindly check #344, #345 and #346, different variations, thanks...
- 11 years ago
CarLuGraphics
- 11 years ago
Greetings. please check #326 , #327 , #329 and #330 . Thanks. Litle variations and modifications
- 11 years ago
AlphaCeph
- 11 years ago
#324 Added Plates, Fork,Knife & Spoon.. Hope you like it.. Please Provide Feedback.. Thankyou
- 11 years ago
alexisbigcas11
- 11 years ago
#320 thanks
- 11 years ago
alexcocco
- 11 years ago
please check #268
- 11 years ago
cristinandrei
- 11 years ago
#281
- 11 years ago
cristinandrei
- 11 years ago
#280
- 11 years ago
mhask12
- 11 years ago
#265
- 11 years ago
maxman10
- 11 years ago
#252 and #254
- 11 years ago
cristinandrei
- 11 years ago
#258
- 11 years ago
cristinandrei
- 11 years ago
#257
- 11 years ago
cristinandrei
- 11 years ago
#251
- 11 years ago
dileepanet
- 11 years ago
Please check my entry #250
- 11 years ago
entben12
- 11 years ago
Please check #249 .Thanks
- 11 years ago
MBBrodz
- 11 years ago
please check #240 & #241 as you requested. thank you.
- 11 years ago
1. MBBrodz
  - 11 years ago
  & #242
  - 11 years ago
maxman10
- 11 years ago
do you want a facebook page design also?
- 11 years ago
Contest Holder
- 11 years ago
See what we're loving on pinterest! http://www.pinterest.com/katiegeus/f-u-d-i-e/
- 11 years ago
omenarianda
- 11 years ago
#235
- 11 years ago
cristinandrei
- 11 years ago
#229
- 11 years ago
aim2help
- 11 years ago
Please check #225
- 11 years ago
cristinandrei
- 11 years ago
#216
- 11 years ago
ydgdesign
- 11 years ago
Check new options #213. Ready to change the colors and font.
- 11 years ago
cristinandrei
- 11 years ago
#212
- 11 years ago
omenarianda
- 11 years ago
#203 and #204
- 11 years ago