Design OR update a Logo for FUDIE
- Status: Closed
- Hadiah: $250
- Penyertaan diterima: 275
- Pemenang: cbertti
FUDIE is after a new logo OR an update of our current logo to reflect our vibrant, growing healthy meal preparation business. This logo will be printed as a circular sticker and placed on cry-vac bags and biodegradable meal containers (some of which will be frozen), circular sauce containers and all website and social media and marketing content.
Marketing objectives and target audience:
With a bold logo, we aim to approach our target businesses (gyms, nutritionists, government departments etc) with our product. FUDIE fridges will be installed in these locations containing meal orders, therefore the branding needs to identify the product to potential new clients. Our target market is a range of professional and recreational athletes, time poor business people and weight loss clients. The average client age currently sits between 20-35 years old with a ratio of about 7:3 men to women. Client occupations are largely government/office based employees, located within the city and north side of Canberra. Clients are looking for a fresh, healthy portion controlled product with no preservatives, additives or artificial sweeteners. Clients are attracted to this product, as it requires no grocery shopping, preparation, cooking or cleaning.
Purpose and function:
The logo will need to be iconic for brand recognition hence why we are very open to updating our current logo. It will be placed on all meal container lids that clients will store in communal work areas and often eat in front of others. As the health and wellness community often band together, the majority of our target demographic will be reached through the product branding. The other major advertising platform will be social media content, therefore this logo is required to suggest fresh, nutritious and hassle free; all of which should be synonymous with FUDIE.
We would like a bold logo (option of an additional vector file format would be favourable) – colour adaptable although will be printed in black (background) and white (writing) most often. The logo will need to be suited aesthetically for use in/on the following links and attachments:
Facebook Page https://www.facebook.com/pages/FUDIE/612184278856282
Instagram page http://instagram.com/thefudielife
Potential packaging: (attached)
Current logo: (attached)
We need to stand out from the following competitors with less influence on body building and more on fresh (not frozen), whole-food, portion control and local produce meals:
Measures of success:
Current and potential clients will be reviewing the designs submitted. The logo chosen will be one that appeals to the greatest portion of our target market. The final decision will be made by founding member and CEO of FUDIE Pty Ltd.