Develop a Corporate Identity
- Status: Closed
- Prize: ₹11000
- Entries Received: 30
Contest Brief
I have extended the following contest. The working name for my brand is of most essence. The popular reference which I personally like from my local area will be: 91 Degree, Good Earth, Urban Ladder . Notice the simplicity and the symbolism. For instance, 91 Degree is very simple English, very easy to speak and '91' conveys that they do things differently.
THE WORKING NAME IS OF TOP PRIORITY. A SUITABLE NAME WITH NOT SO IMPRESSIVE LOGO CAN WIN THE CONTEST. ALSO SUGGESTIONS FOR NAME ARE INVITED BEFORE YOU START WITH THE LOGO DESIGN.
I need a name and logo for a venture I am planning. The basic plan behind the venture is described below:
IDEA:
- To make exquisitely designed and requirement based furniture & interior spaces (Lifestyle Interiors)
- NOT to design a single piece of a furniture but a THEME based solution for a complete space.
- Concept//Theme Based Designs. Regularly updated collections of furniture based on a story/theme/concept to create a unified feel for a space.
- Not to follow a particular style of designing
GOALS:
- To provide exclusive design based furniture and customized solutions for interior spaces
- To provide PROFESSIONAL SERVICES in terms of ordering, processing, executing and delivery.
- Quality PREMIUM product, perfectly finished & defect free
WORKING NAME:
- Ideally should be one word, easy to speak. Catchy, Abstract.
- Should be more about the ideology than about things that are directly related to furniture like material, style etc.
- If the scope of the firm is expanded from furniture to artifacts, furnishings or things related to interior spaces, it should be apt
- Popular references: Pepperfry, Urban Ladder, 91degrees etc.
I require a working NAME for this venture. Accordingly a logo will also be required. I'll be very interested in the concept/story behind the idea from which the NAME will be derived and the conceptual graphical explanation for the LOGO.
The NAME/LOGO should be bold, easy to remember and appropriate. It should stand out visually/graphically from the crowd. It should clearly communicate the persona of the brand.
Once the Name/Logo is picked from the contest, the new bigger exercise would be to design the office stationary, catalogue/brochure, Leaflets etc. Preference for the same work would be given to the contest winner.
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