Develop a Corporate Identity for Allaroundyourbaby boutique

Status: Closed
Prize: $40
Entries Received: 21
Winner: CBDesigns101

Winner

Contest Brief

Aims and objective:
The aim of the logo is:
1) to stay in memory,
2) to be distinctive and clear.
3) It has to be easily rememberable and simple.

Target Audience:
We want to target moms, parents and grandparents. In general we would like to be available for any member of extended families who wishes to purchase items for children.
We are targeting children ranged in the age 0-7 for our products.
The main markets in the beginning will be UK, Italy and Russia/Ukraine. Further we will be open for wider Europe market and the US. So please consider it.
Generally the target Audience will not look for big discounts but for high quality/variety.

What kind of font style will be used?
We have no requests for specific font. However the font has to reflects elegance, style, wealth (it has to be appealing to those with high income) and also it needs to be clean.

What kind of file we need to receive?
We are looking to receive:
1) .psd files
2) .ai files.

For the .ai file the dimensions needs to be big enough to make the logo adaptable to any situation (it has to preserve high quality of the image in case of diminishing).

Which are the logo usage guideline?
We will use the logo for a website. The website will be an ecommerce which sells products for children (boy and girls) and maternity (e.g. toys, clothing, accessories, hygiene, footwear ecc.)
As a guideline font u can take inspiration from this: ruthie font (google it)

What type of products it represents?
The Website will sells items for children (boys and girls) 0-7 years old, like dresses, trousers, footwear, accessories pajamas, coats, jackets, toys, forniture for children, push-chair etc, and maternity clothing and hygiene.
The logo shouldn’t represent every single product but the website in general, and the concept is to represent the world of baby who is surrounded by love (don’t make it look foregone)

What’s the tag line or slogan?
Tag line: 360° around your love

Use specific colors?
The colors have to represent elegance, style, happiness, fondness and wealth.
They should be appealing also to those with high income (but the have not to be tacky and common).
Use no more than 2 or 3 colors.
You can propose to us designs with or without shadings.
The colors have to be neutral suitable for boys and girls.
You should find colors which are harmonic to each other and that represent both gender.

Avoid these colors:
Avoid the typical pink and blue so if you are using them they should be very subtle and different from the commonly used once.

What’s the Unique selling point?
The Unique selling proposition will be represented by variety, quality, uniqueness and exclusivity.
USP is: “We have created that special world for you and your baby. Let your children live their dream”.

Comments:
We uploaded a picture to give you a general idea of what we think, but you should avoid to make the logo look exactly like the picture.
For example the posture of the kangaroo mother should be different. She needs to look like if she’s stable, confident, approachable, and she has to represent love and care for the baby that she’s carrying.

So We are looking for:
Logo
favicon
Business Cards
Letter heads
Social Network covers
icons

On the business card and Letter heads we would like:
Person name: Marco Cotugno
Position: COO
Logo
Claim: Let your children live their dream
Slogan: 360° Around your Baby
Website: www.allaroundyourbaby.com
Email: allaroundyourbaby@gmail.com
Phone: +39 339 17 26 555
Social: Facebook, Twitter, Instagram

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Public Clarification Board

Pedro1973
- 11 years ago
Logo- favicon- Business Cards- Letter heads -Social Network covers- icons only $40??
- 11 years ago
1. Pedro1973
  - 11 years ago
  do you think people is that cheap?
  - 11 years ago
Contest Holder
- 11 years ago
C'mon guys....make a dent in the baby universe!! :)) We had received some unique idea but let's try something new to brand this amazing boutique for babies!
- 11 years ago
ccirella01
- 11 years ago
For my Entry #28 - the colours are this year's internationally trending gender neutral colours, strong and soft (I did the research). I believe this logo gives a feeling of surrounding the baby, and the colour choices appeal to those who wish for a wealthier feel. For the business card, I applied a bit more of the children's dream feel. Feedback is appreciated. These are all scalable to the other resources that you wish to have.
- 11 years ago
Contest Holder
- 11 years ago
lettymunoz sorry but we don't see that logo to represent our brand! thx anyway!
- 11 years ago
Contest Holder
- 11 years ago
Thx for that!
- 11 years ago
Contest Holder
- 11 years ago
Kinna23 sorry but your proposal doesn't convince us. We would like something more soulful...
- 11 years ago