Develop a Modern Brand/Corporate Identity Guideline Book for an Existing Brand

  • Status: Closed
  • Hadiah: $100
  • Penyertaan diterima: 7

Ringkasan Peraduan

Dear All,

I am happy to host a contest where you will get to recreate a new brand corporate identity for an existing corporation. The company went through series of logos but haven't found the right talent that would wow us! Here is a chance to show you what you've got!

First of all, you will be recreating the "Min Zar Ni Fisheries Co. Ltd" a seafood export company under Min Zar Ni Group of Companies ([login to view URL]) ; emphasis on manufacturing, freezing, cold storage facilities offering a high quality frozen seafood worldwide. The brand identity will be appear on all offices, uniforms and company profiles, etc. If your work is chosen, it will be acknowledged. The company will also offer a Certificate of Appreciation to the talented designer.

The Brand /Corporate Identity Guideline book must contain these contents below:

1. Overview
1.1 Our Corporate Identity
1.2 Our Visions and Values
1.3 Logo Rationale
1.4 Brand Statement
1.5 Brand Personality
1.6 Values, Definition-feel

2. The Logo
2.1 Logo Usage Variations
2.2 Logo Size Usage
2.3 Measurements of Logo
2.4 Exclusion Zones
2.5 Rules of Use
2.6 Corporate Colors

3. Typography
3.1 Primary Typefaces
3.2 Secondary Typefaces

( Notes: A little about the company! )

Red, Blue, White

To promote Min Zar Ni as the leading company in manufacturing and distributing the best quality and safest Food products and services with pride and integrity.

a. Enhancing the reputation of Min Zar Ni’s products and services worldwide and maximizing the corporate value.
b. Bringing credit to the management and staff and achieving international acclaim of its consistent quality standards and assuring total customer satisfaction on a global basis.
c. Taking care for the company’s valuable employees by enhancing their lifestyles, health, knowledge and expertise.
d. Contributing and serving our community and society especially in spheres of education and health to become a better environment in which to live and operate.

About us
Our company was established on 5 March 1993 and there have been periods of progress and productivity as well as difficult and struggling times at the beginning; but we prevailed and expanded. We continue to contribute our best efforts from day to day. Min Zar Ni Co., Ltd., has succeeded in expanding its factories and businesses with even better performances to come.

The following three are the basic reasons which have brought us to where we have matured, enabling Min Zar Ni to occupy prominence in the business world.

1. Consistent supporting and co-operation of our valued customers
2. Hard working and goodwill of our employees
3. Encouragement and assistance of our good friends
4. Previously, our main objective was to be successful in business only. However, one of our current aspirations is to keep in mind repayment for the generosity and efforts of those as stated above both in social and professional context.

Thus, we respectfully present to you our prime goals as; -

1. Processing and supplying the superior quality and safest products with competitive price and best service to our valued customers in order to fulfill their needs.
2. Raising the living standards and welfare of our employees ensuring they are nurtured and developed in all ways possible.
3. Retained profits could be donated towards basic needs and welfare of schools, hospitals and other means of charity of Myanmar and her citizens.

See examples:
[login to view URL]
[login to view URL] [login to view URL]


Hope to see fresh new modern ideas!

Kemahiran Disyorkan

Penyertaan teratas dari peraduan ini

Lihat Lagi Entri

Papan Penjelasan Umum

  • orinmachado
    • 3 tahun yang lalu

    I have the Guideline book ready any update over here?

    • 3 tahun yang lalu
  • DigitalTec
    • 3 tahun yang lalu

    Please check and rate #5 , thanks!

    • 3 tahun yang lalu
  • todtodoroff
    • 3 tahun yang lalu


    • 3 tahun yang lalu
    1. theiconbistro
      Penganjur Peraduan
      • 3 tahun yang lalu

      Yes. Will do. Sorry for the delay.

      • 3 tahun yang lalu
    2. theiconbistro
      Penganjur Peraduan
      • 3 tahun yang lalu

      They have used two different logos , the one with the fish (which was chosen over 30 years ago, so maybe recreating to the fish logo will definitly be better). Please have the look at the upload photos. Thank you!

      • 3 tahun yang lalu
  • alansaristudios
    • 3 tahun yang lalu

    price is very low for an Identity guideline with such specification. 900USD + is a reasonable amount to consider.

    • 3 tahun yang lalu
    1. theiconbistro
      Penganjur Peraduan
      • 3 tahun yang lalu

      Dear Potential Talent,
      Thank you for your feedback. Although we personally would love to increase the rate for the reward, we are unable to do so. As your work will be given full credit as a designer for this corporate and will be appearing on several marketing campaigns, materials, and merchandise. You'll receive the copy when the ads are published, these will be allow to added to your portfolio.

      Thank you for your understanding. I hope you'll participate. Looking forward to seeing your talent.

      MZN Admin Team

      • 3 tahun yang lalu
    2. theiconbistro
      Penganjur Peraduan
      • 3 tahun yang lalu

      Dear alansaristudios,We are happy to announce that the winner will be rewarded an extra $100. Thank you.

      • 3 tahun yang lalu

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