Improve the logo of a chocolate company

  • Status: Closed
  • Hadiah: $90
  • Penyertaan diterima: 13
  • Pemenang: GTomas

Keterangan Peraduan

Hello!

I'm working for a new chocolate making company, and we're in the process of establishing our company's logo. We have validated the direction bellow, and now we're looking to improve on it with the good eye of a talented designer.

I had the idea of trying a contest to see how that goes! It's obviously a test, so hopefully it goes well and we end up having what we want. I have several other visual assets in the pipeline, so the winning designer would most likely be contacted again for additional work.

Attached you will find 4 .AI files, and the corresponding .jpg previews. The placeholder font used is 'Mosaic' by Paul Lloyd: [url removed, login to view]

What is locked: The dual logo shape

logo shape 1. small 160x160 px square logo, to be used as avatar, sticker on chocolate package and on documents. For this version of the logo, there is little room to change the disposition, shape and size.

The designer should focus on improving the font, drawing, and color.

Logo shape 2. Large 800-1100x160 px rectangle logo, to be use as the main logo on the package. For this version of the logo, there is more room to play with the proportions. The rectangle could be of anywhere between 800 and 1100 in width. The height of 160 px is locked, to make for an easier reading/comparison.

We are quite happy with current direction of this rectangle, but would be open to improved ratio.

What is not locked (and should be the focus of the designer): The font used/color/printing block background drawing

A. Printing background drawing: Must be changed. We like the 'medieval printing press blocks' look and feel. However we think the current 'heart, or spade, shaped' pattern could definitely be changed for something more creative, more chocolate inspired, more tropical (we work from a tropical island).

B. Font used: Could be changed. This the best we found to illustrate the direction, and we are fairly happy with it. However we're not graphic designer, and we expect a professional designer to be able to come up with something even better. There are only 5 letters (C, A, O, T, E) to be created if the designer opts for this creative avenue, not the entire alphabet.

C. Color: Could be changed. We did 4 boards, one grayscale, one main color (old red) and inverted versions for both. We expect the same quantity of assets (4 boards for each of these situations), but we haven't lock the main color (and its inverted version). Grayscale should look equally good.


D. Readability: Must be improved. The density of the background pattern and current font design impedes a quick reading of the letters. The designer should improve the overall readability of the logo.

Any question or clarification required, just drop me a message!

Kemahiran-kemahiran Cadangan

Penyertaan teratas dari peraduan ini

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Papan Penerangan Awam

  • Ardedou
    Pemegang Peraduan
    • 2 tahun yang lalu

    Hello, seems that font is missing: FuturistFixedWidth-Regular:

    • 2 tahun yang lalu
    1. GTomas
      GTomas
      • 2 tahun yang lalu

      added

      • 2 tahun yang lalu
  • Ardedou
    Pemegang Peraduan
    • 2 tahun yang lalu

    Hello all!

    • 2 tahun yang lalu
    1. GTomas
      GTomas
      • 2 tahun yang lalu

      Hi, im waiting when you signed the IP Transfer Agreement. and i can send you logo files

      • 2 tahun yang lalu
  • u2work
    u2work
    • 2 tahun yang lalu

    #25 , Thanks :)

    • 2 tahun yang lalu
  • BDamian
    BDamian
    • 2 tahun yang lalu

    No more time. Please check http://bogdandamian.com/images/Cacaoteca2.jpg

    • 2 tahun yang lalu
  • BDamian
    BDamian
    • 2 tahun yang lalu

    #extended

    • 2 tahun yang lalu
  • Ardedou
    Pemegang Peraduan
    • 2 tahun yang lalu

    Hello Simpion, very nice try, but we're more inclined with No 36,38 for the moment

    • 2 tahun yang lalu
  • simpion
    simpion
    • 2 tahun yang lalu

    Kindly check #42 and let us know your opinion :)

    • 2 tahun yang lalu
  • paxnea
    paxnea
    • 2 tahun yang lalu

    Please check entry #41! This project was so much fun. Let me know if you'd like to see any changes to or variations of my design.

    • 2 tahun yang lalu
  • Ardedou
    Pemegang Peraduan
    • 2 tahun yang lalu

    Interesting proposals, but they all fall short on one aspect: They are very modern and barebone version of what we uploaded. We're looking for a proposal that would keep the 'medieval' and 'historical' feel for the brand identity. We will be operating from Santo Domingo, first city of the Americas and first settlement, by Christopher Columbus. Hence, the medieval and historical feel is very much a plus, not something that we want to get rid of.

    • 2 tahun yang lalu
    1. simpion
      simpion
      • 2 tahun yang lalu

      Our team has been working on it since yesterday , Kindly wait for our design , we are putting the final touches :)

      • 2 tahun yang lalu

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