Press Release - Hector & Vine

Status: Closed
Prize: $100
Entries Received: 8

Contest Brief

I need a press release to be sent to the media about my new business - Hector & Vine, The Gentleman's Tailor

I want it to follow these guidelines:-

Make sure the story is newsworthy

Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven't heard before, find surprising or help solve our problems. So before drafting the press release, it's worth asking yourself these questions:
1. Is there anything "new" in my story?
2. Is there anything unusual or unexpected about it?
3. Would this be of interest to anyone outside my business?
4. Will anyone actually care?

Write a killer headline

Most journalists get hundreds of emails every day, so it's a good idea to label emails containing press releases with the phrase "press release" or "story idea". A great subject line is also a must.
But don't try to be clever: most journalists will spend just a few seconds deciding whether something looks interesting. If they don't immediately understand what your story is about, they'll move on to the next thing in their inbox.

Get your top line in the first line of your press release

Getting a journalist to open your email is important, but if your first sentence doesn't grab them, they may not read any further – which is why you need to get the "top line" (the most important bit) of your story right at the beginning of your release. Your first line should be a summary of the story (in no more than around 15-20 words) and read like the opening of a news story.
Journalists are generally taught to get as many of the "five Ws" (who, what, where, why and when) in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.
Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around 5-6 seconds to introduce each item eg "And coming up next ... why a local cafe owner is giving a free coffee this weekend to anyone born in July." If your story was going to be featured on the radio today, how would the presenter introduce it? Asking yourself that question should give you the top line of your story.

Be concise

The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That's just three or four short paragraphs and a couple of quotes.
Don't be tempted to include background information about your company in the opening paragraph. This – along with any other additional information – can always be included in a "notes to editors" section at the end (it's fine to run over to a second page for this).
Sub-headings and bullet points can be useful to make information easy to digest, particularly if you're including figures or statistics.

About Hector & Vine - Founded in 2015, Hector & Vine provide Exquisite made to measure suits and casuals at affordable prices. We pride ourselves in offering high quality suits with fabrics from Savile Row cloth merchants, such as Holland & Sherry, Dugdale Brothers and Dormeuil. Our tailoring consultants are able to offer expert advice to guide you through the experience of buying a bespoke suit from choosing the cloth, selecting the lining and use of personalised embroidery as well as advising you on the style and fit of the suit that both meets your expectations and suits your particular body shape.

The website is www.hectorandvine.co.uk if you want to take a closer look.

Kind Regards

Chris

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Public Clarification Board

manusingh4646
- 10 years ago
now i think,this contest is not upto mark..it is literally scam!...
- 10 years ago
ChatterjeeA
- 10 years ago
Hi Chris, Could you share your comments on the submission...guess everyone is waiting for some feedback...
- 10 years ago
TheGuyver2040
- 10 years ago
Chris, Would it be possible for you to extend this contest?
- 10 years ago
manusingh4646
- 10 years ago
#10 ..please reply..
- 10 years ago
jopstreak
- 10 years ago
Please rate #8 . Thanks
- 10 years ago
aditjhaveri
- 10 years ago
PS: Congratulations on your new business venture. It sure does look promising :)
- 10 years ago
aditjhaveri
- 10 years ago
Hello Chris, I hope you're having a splendid afternoon. I have attached my submission for the press release and hope you get time to check it out. Thanks for your time and cooperation.
- 10 years ago
exhaltedmoon
- 10 years ago
Hi Chris, In which format would you like the Press Release to be sent to you once you finalize the one that suits your requirements
- 10 years ago
shag377
- 10 years ago
Hello Chris.
I am new here, but I am an experienced writer with over 2,000 blog posts and press releases in circulation.
I also have access to a distribution service that includes Google News, Bing News and over 100 valid locations.
All my releases are newsworthy and never call to action.
- 10 years ago
exhaltedmoon
- 10 years ago
Hi Chris, I have attached a screenshot of the Press Release for now. Let me know if you need any changes to the Press Release
- 10 years ago
1. Contest Holder
  - 10 years ago
  I have just recieved a reply from the help desk and they say you can only add a screenshot at this stage.
  - 10 years ago
2. exhaltedmoon
  - 10 years ago
  ok no worries
  - 10 years ago
exhaltedmoon
- 10 years ago
Chris please contact freelancer and ask them to help you change settings in this contest as I need to submit the document which is .docx format. At the moment we can only submit image files. Please confirm if you would like a screenshot instead of the actual press release in word format
- 10 years ago
1. Contest Holder
  - 10 years ago
  Hi There, I have just sent a support message to Freelancer to do as you have asked. I will let you know as soon as this issue is resolved. Chris
  - 10 years ago
2. exhaltedmoon
  - 10 years ago
  thanks Chris
  - 10 years ago