Scholar 6 (a Logo Family for School & Ed Tech Portfolio)
- Status: Closed
- Hadiah: £250
- Penyertaan diterima: 10
- Pemenang: stalek42
Hi, my name is Joe Francis - founding director at Scholar 6 - and I am most grateful to you for considering our brief.
Do have a look at the brief attached. If you want there's something about competitors too.
There is no question it's a challenge - we've already had some artistically outstanding new designs from a professional (out of respect to that designer, we can't show you these) but none of them quite fit the bill. It's hard to produce something which conveys both affordability and quality and which feels dynamic and contemporary as well as compatible with scholarship and education.
But you needn't tick every box to catch the eye. Have a look at the current creative brief.
The Scholar 6 project is about creating a first class academic education for Sixth Formers which is significantly more affordable than most independent education is in the UK - not by being a discount provider but by redefining what quality education can mean in the 21st century. (Our current logo - which I must confess was done by me - has been described by our marketing director as "Oh, I see Tesco have started a school!" and it's the discount / cheap thing we want to avoid.)
One of our straplines is "Public Education is Under-funded; Private Education is Over-priced". You can learn more at our website [login to view URL] (the new logos will be part of a re-vamped, professional website). As founding director, I am, like many others involved, currently teaching at a leading independent school - in my own case, Eton College. But nothing about Scholar 6 is traditional or elitist, even though we do want to convey something of the educational quality of the great institutions we work for.
The vision is to create the best education possible for the 21st century and a considerable part of this is through our own Ed Tech - in particular through creating online, interactive investigations through an LMS (Learning Management System) currently in prototype called Learning Fortress. We call our investigations 'bricks', and when you complete a brick, you can drag and drop a virtual brick onto your own personalised 'fortress'. To create these bricks, we also have an app which will be used by teachers to create the investigations and we are calling this Scholar Bricks.
So we need a family of logos -
Scholar 6 (current logo too Tesco-ish but does feel contemporary)
Scholar Bricks (current logo too baby-ish but intended to echo the Scholar 6 logo)
Learning Fortress (current, provisional logo, crudely adapted from Google images)
The most important is the first one - and you don't need to have a crack at all of them, but if we really like just one of your logos, we may come back to you to develop it across the brand family.
Good luck - and while a polished product is great, no need to go over the top - it's fine to be in sketched form (if anyone even uses a pencil anymore).
And thanks again for your efforts,
Joe Francis and the Scholar 6 team
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