This logo lacks gaudiness; it's simple and targets your requests. The oil drop is kept transparent to hint to consumers that you are using a light, low-fat oil. The usage of green and yellow gives a strong impression of "natural." I was going to imply this as a Canadian product using a mere maple leaf, but I felt that may not stand out or some may consider it as a design. So I used the well-recognizable Canadian flag itself. Finally, the "natural" stamp is placed intentionally inside the oil-drop to give a vibe that all 'ingredients' used are natural.