Shelf Subsea Brand Option 1 (Matt Beaton)
This brand contrasts a deep blue oceanic colour with the industry's 'Subsea yellow' to visually merge both the environment and industry. Rather than basing the monogram off the 'S' letter I chose to accentuate the E. The letter 'E' being the core letter of the brand and in turn representing the 'core' of Shelf Subsea itself. The graphic was designed using angular distortion and in equal balance to maintain engineering aesthetics. It is also able to be replicated in mono, stamped, and even patterned for use on equipment and uniforms. The use of bold colours and shapes ensures maximum visibility from long distances, during rough weather, or underwater applications.