"Zorro" Simple - Smart and Sexy coffee capsule machine

Status: Closed
Prize: $490
Entries Received: 27
Winner: prelldesign

Winner

Contest Brief

Boncafé and Segafredo Coffee Capsule System

Objective:
To create high value home-use capsule system for the Thai consumer
Coffee Capsule Project

- Boncafé is the first capsule manufacturer in Thailand (South East Asia?).

- Boncafé sees the continuous growth of coffee consumption in Thai consumers 5-10% per year.

- Increasingly Thai consumers having coffee at home.

- Eliminate 90% import duty for coffee (non-ASEAN).

Coffee Capsule Machine “Zorro” Need the DESIGN!!!
ZORRO: Coffee Capsule Machine
- Expected retail selling price at 3,500 – 4,000 THB
- 3 colors available: Black, White, and Red

Concept Design
“Zorro” as model name
The machine is build in the shape of a "Z"
SSS: Simple - Smart and Sexy
Modern attractive design when display on shelf
Multi button (switch on, short cup, long cup, programming mode)

Target Customers
- Household customers B2C (new customer)
- Office customers
- Coffee lover
- Who currently using capsule machine (any brands)
- New customer who would like to experience the capsule system

Information Required on Box
- 3 colors available: Mark box /
- Boncafe, MZB and Segafredo logo
- Key functions
- Barcode

Sales Channels
- Boncafe showroom nationwide
- All department stores (electronic section), Power Buy, Power Mall, Home Pro
- Supermarket (Tops, Foodland, Tesco Lotus, Big C)
- Online Channel: Office Mate, Lazada and etc.

Recommended Skills

Winner

Post a Contest Like This

Public Clarification Board

gurusinghekancha
- 10 years ago
please check #11 #12
- 10 years ago
prelldesign
- 10 years ago
pls check my work #13 and #14
- 10 years ago
View 1 more message
1. Contest Holder
  - 10 years ago
  @prelldesign pls give me your personal email and skype account asap.
  - 10 years ago
2. prelldesign
  - 10 years ago
  Oo.. Yes.. In pm!
  - 10 years ago
nurmohammad21
- 10 years ago
please check... #22
- 10 years ago
prelldesign
- 10 years ago
hi pls check.. #1
- 10 years ago
View 1 more message
1. mohannady
  - 10 years ago
  Do you have the packaging size..? or is it same size on first packaging ? THANKS
  - 10 years ago
2. prelldesign
  - 10 years ago
  Nope.. I used an size whats looking good for this machine.. I think thats a concept contest.. No fixed text, or sizes.. Or somthing like this.
  - 10 years ago
LotfiDesign
- 10 years ago
Hey Check #29 Please
- 10 years ago
LotfiDesign
- 10 years ago
Check #23 #24 #25 #26 and rate me Please, Thanks
- 10 years ago
prelldesign
- 10 years ago
pls check my entry #13
- 10 years ago
1. prelldesign
  - 10 years ago
  and #14
  - 10 years ago
sipher69
- 10 years ago
So, from what i have read, you need the design for the machine? Or Machine, Package, Capsule, etc?
- 10 years ago
Enjorals
- 10 years ago
Check #8
- 10 years ago
didin578
- 10 years ago
please #extended
- 10 years ago
granados
- 10 years ago
Do you have the packaging size..? or is it same size on first packaging ? Would you extend time for this contest..? thank's...
- 10 years ago
dindinlx
- 10 years ago
brochure contest or web design?
- 10 years ago
EekRatz75
- 10 years ago
Exactly what are you looking for?
- 10 years ago