Types of writing skillspekerjaan

...specialist skilled in lead generation, to create a multilingual campaign targeting cleaning personnel specifically within Israel. The ads should be in English and Russian only. The primary focus is to generate quality leads in order to enhance our recruitment efforts. Key requirements: - Excellent knowledge of Facebook's ad platform, targeting, and lead generation techniques. - Proficiency in designing and writing compelling ad content in both English and Russian. - Deep understanding of Israel’s job market, especially within the cleaning sector. - Proven track record in recruitment-based social media campaigns. The ideal candidate will have experience creating ads in two languages and should understand the cleaning worker demographic in Israel. The cam...

...strong command of the English language and a firm grasp on business fashion trends. The content's main focus should be to establish thought leadership in the field of business fashion. Following are some of the important aspects to consider: - The content subject matter is business fashion which is a niche topic requiring prior knowledge and experience. Therefore, expertise or strong interest in fashion, especially business fashion, is preferred. - The ultimate aim of the content is thought leadership, so an ability to confidently communicate industry insights, create engaging discussion, and demonstrate authority on the topic is paramount. - The desired tone and style for all content should be professional and informative; it needs to demonstrate a co...

I'm on the lookout for a skilled researcher and writer with a solid background in sociology and education. My college course paper should deeply analyze the negative effects of standardized testing on schools and society. Key Tasks: - Extensive research on the topic - Critical analysis of the impact of standardized testing on education and society Ideal Skills: - Proven experience in academic writing - Familiarity with education policies - Comprehensive understanding of sociology - Exceptional research abilities - Strong command of English. This paper requires a thoughtful approach. It is not simply about restating facts, but offering a detailed analysis and potential recommendations.

As a Shopify store owner, I am seeking a freelancer with proficient Shopify skills to add less than 10 physical products to my store. The project involves: • Upload product photos. • Write engaging product descriptions. • Add correct product pricing. Ideally, I need someone with attention to detail, excellent English writing skills for the descriptions, and previous experience in Shopify product uploading.

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I'm seeking a professional who can build me an eBay-like platform using eBay as the platform of choice. The platform should feature: - Advanced search filters to help users accurately find what they're looking for - An auction-style bidding system for a fun, exciting shopping experience - A "Buy It Now" option for users who prefer straightforward purchasing The platform will focus on showcasing Fashion and Home and Garden products. Therefore, an eye for detail and a knack for categorizing these types of products effectively would be ideal for this task. The ideal candidate for the job should have: - Experience with using eBay's platform for building websites - Proven skills in creating advanced search filters, auction systems, and im...

...experienced in scientific writing and research to generate an in-depth research regarding the most suitable biomaterials and solvents to fabricate scaffolds for the reproductive system. Title of project: Suitable biomaterials and solvents to fabricate scaffolds for reproductive system 10,000 word project 1. Abstract 2. Introduction -Background and significance of scaffolds in tissue engineering -Overview of biomaterials and their importance in scaffold fabrication -Statement of the problem and research objectives 3. Biomaterials Selection - Criteria for biomaterial selection (biocompatibility, mechanical properties, degradation rate, etc.) -Types of biomaterials used in scaffold fabrication (synthetic polymers, natural polymers, ...

...designed to streamline the process of updating and managing my various reports. The types of reports include financial, sales, and employee performance reports. These need to be updated at a frequency that suits your working schedule. Currently, the reports are updated manually with some assistance from a web-based Enterprise Resource Planning system. The existing system, however, lacks the comprehensive functionalities that I require, thereby necessitating your expertise in the creation of a more robust solution. Ideal Skills: - Experience in creating report automation systems. - Proficient in data management and reporting and analytical tools. - In-depth knowledge in ERP systems. - Attention to detail, problem-solving skills, and strong orga...

i need someone who is good at writing mathematical scripts this job i need to develop a script to count distinct numbers in the outputted arrays we can specify conditions like min or max etc example -------------- suppose i want to count all distinct numbers in the following sets of numbers i will set a the MIN as 1 and MAX as 100 (but i can change this using boxes to enter min and max) to generate the sets or arrays the program asks us for a starting number, increment and max number note: max number is NOT mandatory when i am counting the distinct numbers i can either 1. count all the distinct numbers between a MIN and a MAX that i specify or if i dont specify then we count between the starting number and the max number. we can declare more than one set and in this case i...

...strong understanding of SEO and the mortgage industry to produce educational and promotional content for our new upcoming website. You should be able to demystify the mortgage process for our target audience: first-time homebuyers, homeowners interested in refinancing, and real estate agents. Key topics to be covered in the content include: - Mortgage rates and terms - Down payment requirements - The loan application process - Benefits of working with a mortgage broker - Options for refinancing - Understanding the debt-to-income ratio Expertise in SEO is crucial, as the objective is to increase our website traffic, as well as educate potential clients and promote our services. The successful bidder should have experience in finance or real estate content writing...

...experience in or knowledge of parenting, child psychology, or educational sciences, to craft 5 engaging articles for my website. • The articles should center on parenting styles, covering various sub-types, discussing their positives and negatives, and presenting well-argued pros and cons. • Each article should be within the word range of 800-1000 words. • The tone should be informative yet accessible, aiming to educate my website visitors with valuable insights. The person who receives this contract will also receive a sample of my writing style along with further details on the topic of parenting, and keywords. The perfect candidate for this project would not only possess a strong command of English language and g...

I'm seeking an experienced app developer to build a cross-platform app for both Android and iOS. This application will be a comprehensive tool for nurses, that allows them to: - Review and select open shifts - Send various types of certifications, including digital ones, scanned files, and document images - Take photos of and submit their timesheets through the app The project requires the app to be user-friendly and intuitive. The primary method for nurses to submit their timesheets should be by taking a photo. The ideal candidate will have significant experience in mobile app development across multiple platforms and working with digital images and file uploads. Experience in healthcare or workforce management is preferred. You should also have a keen eye f...

This project is focused on leveraging Tosca for the purpose of automating software testing. Though the specific aspects of testing and the programming languages in the software being tested weren't specified, a general proficiency in software testing principles and methods, as well as familiarity with a range of testing types (functional, performance, security, etc.) and programming languages (Java, Python, C#, etc.) will be highly beneficial for this project. Key Skills and Experience: - Extensive experience with Tosca - Proficiency in software testing - Familiarity with diverse testing types - Experience with multiple programming languages - Ability to handle underspecified tasks and adapt to potentially changing project scope

As a brand stepping into the digital world, I am in need of an engaging logo predominantly for our website and social media platforms. This task requires a highly creative and proficient individual who is attuned to modern design trends. Expectations: - Create a logo design that is versatile for website and social media use - Deliver high-resolution file types suitable for digital applications - Complete the project within a month The ideal candidate: - A keen understanding of current design styles commonly used in digital applications - Strong portfolio demonstrating the creation of unique and captivating logo designs - Excellent time management and prompt communication Application: Although the applicant question was missed, it's crucial that when you...

I require a structural engineer with particular expertise in working with Revit software. The task here is to export various types of drawings from a given Revit model. Strong Revit expertise and adaptability are crucial for this project.

...resume for mid-level Network Engineer job roles. Your demonstrable expertise in curating technology-geared resumes and your understanding of the landscape will be those key components in driving my job application success. Key tasks are: - Drastically enhancing and tailoring my current resume, so it transitions my career smoothly into mid-level Network Administrator roles. - Applying to positions on my behalf, with your keen eye for opportunities that align with my career objectives. - Serving as my advocate, portraying the depth of my expertise in IT, making me stand out in mid-level job applications. The perfect candidate is finely versed in resume-writing for IT and has a strategic approach to job applications. Your prior success stories in IT career advancem...

More details: Just Making the new design for 9 Screens in an app. No integration to the source code just design. What platform do you want the app to be designed for? iOS, Android What is the primary purpose of the app? AI Chat, AI image creation and AI video generator. Read following criteria: Do not sent a proposal without writing in your comments your portfolio. See style that I'm more or less looking for. If your proposal exceed my budget do not send a proposal. Estimate of delivery 3 days. No more than that. Later delivery will result in low star rating. Answer the following question in your proposal to make sure you are reading this description. How much it is: 4+4?

For this project as a data scientist, I'm seeking the following: - An expert in statistical ...visualization. - Prior experience working in the healthcare sector is needed. The primary task will involve dealing with many types of patient data, encompassing doctors, reps, and other records. Your role will be to examine this data, identify patterns, derive insights, and present this information in a visually understandable way that can inform our strategic decisions. Skills and Experience Required: - Proficient in statistical analysis - Proven expertise in data visualization - Previous experience in the healthcare field - Familiarity with patient data and related records - Error-checking and problem-solving skills - Excellent written and verbal communica...

Dataset should be unique(you should find by your self), the field of dataset is ELECTRICAL, CONTROL PANEL, GENERATOR. Using the dataset, Thesis should be in 55 pages, one report and one presentation. plagiarism checker will be done.

...tracking solution for multiple vehicle types- Cars, Trucks, and Motorcycles. Here are the key project requirements: 1. Vehicle Information: - The system should be capable of tracking the location, speed, and fuel level of the vehicles. 2. Update Frequency: - The tracking information needs to be updated and displayed in real-time. Ideal Skills and Experience: - Solid experience with GPS tracking systems - Understanding of vehicle mechanics, particularly fuel systems for cars, trucks, and motorcycles - Proficient in real-time data handling, processing, and display technologies - Proven track record of building comprehensive tracking solutions - Reliable, responsive, and ready to undertake a project of this scope and magnitude....

...comprehensive professional to helm various aspects of my NGO's operations. The NGO is focused on women empowerment, so this would need to be an area of interest to you. You'll assist with writing impactful proposals, discovering valuable funding opportunities and establishing practical proposal templates. You'll also head our social media campaign on Instagram and Twitter. Key Responsibilities: - Draft, manage and fine-tune impactful proposals targeted towards funders and collaborators. - Conduct thorough research to identify promising funding opportunities. - Develop and implement effective proposal templates. - Enhance our brand presence and interactions with followers on Instagram and Twitter. Ideal Candidate: Possess significant experience...

I am looking for a proficient C++ developer, with special attention to those with experience in Docker application and Machine Learning. The primary purpose of the project is to build a Docker application that implements a Supervised Learning Machine Learning algorithm. Key Features: - Docker-based C++ application - Implementation and running of a Supervised Learning Algorithm Given that the type of data to be utilized was not determined, a core requirement for the ideal candidate includes: - Ability to handle different types of data: Text, Image, or Numerical data in relation to Supervised Learning. Let's build a functional and efficient machine learning Docker application together.

Looking to build a small, less than five-page website. There was no specification on the type of website or essential features needed, flexibility in design is appreciated. Ideal Skills: - Proficiency in UI/UX design - Experience in creating varied website types such as blogs, e-commerce, portfolios, etc. Although not specified, it would be beneficial if the designer can incorporate commonly essential features such as a contact form, user registration or an online booking system where applicable. Your expertise and advice on design and function will be valuable.

I'm working on a project which requires expertise in SAPUI5, HTML5 an...which requires expertise in SAPUI5, HTML5 and JavaScript/jQuery. Here are the major requirements of my project: 1. Primary Features: - Developing a responsive design - Implementing data visualization 2. Types of Data Visualization: - Charts - Graphs - Maps 3. Purpose of Visualization: - The main purpose is to present statistics effectively. Ideal Skills & Experience: - Proficiency in SAPUI5, HTML5, and JavaScript/jQuery - Previous experience with data visualization projects - Strong understanding of creating responsive designs - Ability to present complex statistical information through easy-to-understand visual elements - Ex...

I'm in need of a writer with distinctive skills in technology-oriented academic writing. This is an intermediate level assignment. Ideal Skills: - Knowledgeable in the technology domain - Proficiency in academic writing - Skills to decode complex tech topics into understandable concepts Flexibility in adhering to guidelines without compromising the quality of output is paramount. Your ability to deliver a plagiarism-free, thorough, well-researched, and proof-read academic piece will determine the success of this project.

...Thanks for your interest in writing for us. IMPORTANT: Human writing only - No AI or Rewriting - (we check) AGAIN BECAUSE THERE ARE SO MANY CHEATERS: NO AI - NO UNDETECTABLE AI AS WE STILL SEE - DON'T WASTE YOUR OR OUR TIME IF YOU DON'T WRITE MANUALLY !!! What we offer: *Ad-hoc writing work at the entry rate of $20/1000 words with room for growth. *Flexibility: No Skyping, no phone calls, accept projects when you have the time to complete them, take time off when you need (letting us know in advance is good practice). *Easy to work with: We reply to questions fast, will provide valuable input and feedback on every single task you complete. *We've been in the content writing and marketing business for 15 years and have worked wit...

I need an experienced resume writer who can craft an engaging and professional resume. Since I am in the mid-level of my career, the resume should properly showcase my accomplishments, skills and potential in a way that will make me stand out. While I have not specified my industry or special skills, the chosen freelancer should have broad experience in various fields and be able to highlight standard mid-career skills such as: - Leadership capabilities - Project management skills - Technical know-how Please share samples of your previous work and details about your experience in resume writing.

More details: In which regions are you looking for potential clients? Europe What type of clients are you interested in connecting with? Wholesalers, Retailers, Food service industry What specific types of exotic fruits and vegetables are you targeting? Tropical fruits, Asian vegetables, Rare herbs and spices

I'm seeking a highly experienced TypeScript Writer to work...TypeScript Writer to work on a Web Application project. I am having one code. You need to Just install it on my Server.. Skills and Experience: * Advanced TypeScript writing abilities – you should have significant prior experience working with TypeScript, and be able to demonstrate a deep understanding of the language. * Knowledge of Web Application development – experience in crafting web applications from the ground up is essential. * Proficiency in React – vast experience with JavaScript frameworks, particularly React, will be beneficial to your success in this role. Your role will demand a keen attention to detail and an ability to work both independently and as part of...

In need of a skilled copywriter to demystify the world of luxury life, specialized in food and beverages. You should also have a knack for transforming ordinary experiences into extraordinary writings characterized by a casual, entertaining and engaging tone. Specific requirements include: 1. Crafting less than 500 words-per-piece content for: - Website pages - Blog posts - Magazine articles Ideal candidates should: - Have proven experience with casual and entertaining writing style. - Exhibit passion for and expertise in luxury lifestyle, specifically food and beverages. - Be able to deliver quality work within set deadlines. Your ability to captivate readers with spirited and relatable content will be highly valued. Let's add a litt...

MUST HAVE - AWS CERTIFICATES...I'm looking for an expert to build a data navigation prompt engine using existing AWS services - specifically Amazon S3, Amazon EC2, and Amazon RDS. The engine should have: - A user-friendly interface, making the tool easy to navigate and operate. - Interface prompt engineering capabilities based on existing data, reminiscent of the data analysis tool on ChatGPT. - The ability to handle various types of data, including textual, numerical, and graphical. Ideal Skills: - Extensive experience with Amazon Web Services (including Cognito, Lamda, API Gateway, Athena, S3, EC2, and RDS) - Data Science and Analysis expertise - User interface and experience design - Familiarity with Open Ai libraries and integration, or similar data a...

...WordPress plugin to handle parking reservations. The main functionalities required for this plugin are creating custom post types and enabling frontend user registration, along with integrating a parking schedule. Here are my requirements: - Creation of a user-friendly frontend form for visitors to register their parking times. The form should ask for their Name, Email, Phone number as well as the Start time/date, Exit Time/date, and any additional notes they might have. - Integration of a parking schedule. The schedule should be viewed as a calendar from the admin side, bringing clarity and organization to the booking process. - The ability for availability of free parking to be automatically calculated based on the entries in the parking schedule. ...

...specific type of website isn't defined, but the developer should be able to handle a range of website types including e-commerce, portfolio, blogging site, and more. Key Features: - Though no specific functionality was mentioned, being an all-rounded developer, you should be adept at creating features like a contact form, search bar, social media integration, and more. - Develop a responsive and user-friendly layout. Skills and Experience: - Past work and experience as a website developer are essential. Exceptional skills in coding and software architecture will be highly advantageous. - Strong understanding of website layout aesthetics and functionality. - Exceptional communication skills to ensure collaborative project progress....

I am looking for someone to get leads from LinkedIn Sales Navigator. I will provide company names, Websites and LinkedIn I need up to 8 cont...am looking for someone to get leads from LinkedIn Sales Navigator. I will provide company names, Websites and LinkedIn I need up to 8 contacts per company. Attached is the sample of what I require. Important: This needs to be done manually no scraping. I need below roles at each company. Owner/President/CEO Human Resources Director Human Resources Manager Chief Financial Officer Partner Vice-President Human Resources Benefits manager/Director/VP Let me know your experience with these types of jobs. Budget:- $30/500 companies. Only bid if you agree to this budget. I will requite you to do a sample of 3-5 c...

...in search of a skilled software developer who can create a comprehensive school accounting software. This will be primarily used by 10 to 50 users within our school Key Features - Expense Tracking: The software needs to be capable of monitoring and documenting all types of university expenses. - Payroll Management: The software must incorporate efficiently administering staff pay, ensuring all employees' salaries are managed precisely. - Budgeting and Forecasting: Lastly, it should have a function for financial planning, predicting future expenses and revenues. WITH SOURCE CODE AND TECHNOLOGY PHP Server Preference Though a server preference was not indicated, please make a case for your recommended setup – whether it be cloud-based or installed o...

I'm in search of a skilled software developer who can create a comprehensive school accounting software. This will be primarily used by 10 to 50 users within our school Key Features - Expense Tracking: The software needs to be capable of monitoring and documenting all types of university expenses. - Payroll Management: The software must incorporate efficiently administering staff pay, ensuring all employees' salaries are managed precisely. - Budgeting and Forecasting: Lastly, it should have a function for financial planning, predicting future expenses and revenues. Server Preference Though a server preference was not indicated, please make a case for your recommended setup – whether it be cloud-based or installed on a local server. Ideal S...

A meticulous freelancer needed to manually transfer various types of data (text, numeric, and images) from online sources into a given format. This small project involves less than 100 records. Desired Skills & Experience: - Proficient in data entry with high accuracy - Familiarity with various types of data (text, numeric, and image) - Experience in sourcing data from online platforms - Strong attention to detail - Ability to complete work promptly

I run a cleaning business that has a mix of clients which makes our services pretty broad. I'm currently open to different types of cleaning services to be performed. On this note, more chance for you if you are experienced in residential cleaning, commercial cleaning or even in move-in/move-out cleaning. Unfortunately, the size of the area to be cleaned is unsure hence it would be best if you're flexible in handling different sizes of premises, small (less than 500 sq ft), medium (500-1000 sq ft) or large (over 1000 sq ft). I appreciate freelancers who can share: - Past work - Experience - Detailed project proposals By showcasing your experiences and detailed plans, you can demonstrate the degree to which you understand the work demanded by our...

I am seeking a content creator who can wear many hats. An ideal candidate would bring a swiss knife of content creation skills including visual, audio, and written content. The expertise I'm looking for doesn't have to be expert level but I prefer someone experienced: - Possesses intermediate level experience in content creation, capable of juggling varying types of content. - Successful applicants should emphasize their experience in their application. - Experience in multitasking and meeting deadlines efficiently is required. - Experience in appropriate tools for creating different types of content (visual, audio, and written) is a plus. If you can switch between creating captivating written content, engaging visuals, and ent...

...present reporter; however, with a change in staff, we would like to take a new approach, more similar to how the marketing side of our business operates. Your primary responsibility will be to create a variety of stories ranging from local government meetings to uplifting public interest pieces. Your work will contribute significantly to our mission of delivering comprehensive and compelling local news coverage. You can see examples of our work at Key Monthly Responsibilities: Government Meeting Summaries: Watch live/recorded meetings and create summary stories for monthly meetings, including: 4 City Council meeting summaries, 4 County Board of Supervisor meeting summaries, 2 School Board meeting summaries. Public Interest Stories: Craft 15-20 po...

...opportunity for you to join our team as a Sales Representative at Spain Seguros, a leading insurance company. At Spain Saguaros, we compare different types of insurance, including Health, Car, Travel, Life, Social Liability, Pet, Comprehensive Death, Unpaid Claims, etc. We have an insurance platform where users can save time and money and find the insurance policy that best meets their needs. We also offer them the opportunity to buy directly after comparing the best options. Requirements: Strong communication skills Ability to attract and engage customers Passionate about delivering exceptional customer service Fluent in English Understanding of customer requirements Ability to suggest and tailor the best insurance policies to meet customer needs Proactive...

...need of a skilled professional who can perform dual roles: creating informative social media captions and editing videos in a cinematic style. The ideal freelancer will have significant experience and skills in the following areas: Content Writing: - Ability to produce clean, sharp, concise, and catchy social media captions - Expertise in creating informative content that keeps our audience engaged Video Editing: - Proficiency in cinematic style video editing - Striking a balance between storytelling and captivating visuals is a must - Capable of maintaining a steady narrative pace, shaping performances, and creating mood transitions Interested freelancers must show a demonstrated ability in both content creation and video editing, as well as a keen eye fo...

I'm in need of a professional video editor, specifically experienced in editing YouTube contents. The average length of the videos is less than 5 minutes each. While the type of special effects hasn't been specified, having capabilities to work with a variety of effects would be an added advantage. Intended skills and experience: - Proven experience in video editing, ideally for digital platform like YouTube - Familiarity with editing different types of content - Ability to work within short video formats (less than 5 minutes) - Knowledge in a variety of special effects even though the specific kind isn't defined here. Previous work with effects would be beneficial. - Can deliver projects promptly, given the shorte...

I'm sourcing for a knowledgeable expert to drive an NFC based project focused on reading, writing and encrypting data. The main facets of this project include: • Data Control: The core of this task involves handling personal information and financial data. As such, the entity must have comprehensive experience working with such data sets. • Encryption: A robust understanding of basic encryption methodologies is essential to ensure the security of information. Ideal freelancers should have a firm background in NFC applications, specifically in sectors involving data control and encryption. A deep understanding of personal and financial data protection is also critical for success in this project.

Looking for a person that can do a simple yet identifiable logo, brand name , brand identity and digital brand identity, brand guidelines The concept is having a platform that connects individuals and companies. Both are people with various backgrounds and experiences with broad skillsets. This gives opportunity to have different types of presentation Liking to follow color and shape psychology, also coming up with a name. Digital recruitment platform

I am seeking a professional to create a unified data entry platform, capable of managing differing report types - from financial to sales to inventory. This project requires expertise in: - Data entry systems - Task management systems - Report generation Daily Task Management integrates: - Assignment and tracking of tasks for individuals and teams - Priority setting capabilities - Deadline reminders Ideal candidate will have previous experience in designing and implementing similar platforms, with a strong understanding of task management principles. Your responsibility is to make the platform user-friendly and efficient in updating task statuses.

I'm in need of a variety of interesting Google Play game apps. These could be of any genre, from Action, Puzzle, to Adventure, and can sport any game mechanics, whether they are Role-playing, Platformer, or Shooter. I am open to apps with different features and functionalities, such as multiplayer mode, leaderboards, and in-app purchases. The key is diversity and innovation. Developers with broad experience in different game types, genres, and mechanics are preferred. Here's what I'm looking for: - Variety in game genres - Diversity in game mechanics - Different features/functionalities - Creative and unique elements If you have the skills to create games that can keep players hooked, I'd love to hear from you. Kindly submit your pro...

I'm in need of a dynamic, intuitive Online Education Market Platform. This platform will serve a diverse user base that includes students, teachers, and educational institutions. Key Features Required: 1. Diverse User Capability: The platform must accommodate students, teachers, and institutions. This means tailoring functionalities to meet each user type's unique needs. 2. For Institutions: The platform should enable institutions to post various types of courses, communicate with students, , track performance , recruiting of students , making online payment , revenue sharing with the platform owner etc . 3. Types of Courses: The platform should support the offering of academic courses, professional development courses, and sk...

The freelancer needs to visit the location and get the form filled, stamped and signed from the HR department. The following requirements are mandatory: We w...needs to visit the location and get the form filled, stamped and signed from the HR department. The following requirements are mandatory: We want the questionnaire to be filled and clear the Photographs. 1. Photographs of the Inside and Outside of the facility ( Signboard with IA name on it, Departments). 2. Photographs of the registration document of the facility. 3. Photographs of any other supporting document that is present there. In case, they refuse to provide the information make sure to take refusal in writing. Otherwise, manage to take the name, contact and designation of ...

...content moderation, analytics, and system configuration. Implement role-based access control to restrict access based on user roles and permissions. Ensure security measures such as encryption, authentication, and authorization. Content Panel (CMS): Build a flexible and intuitive content management system for managing website content. Enable administrators to create, edit, and organize various types of content, including articles, images, videos, and documents. Implement features for scheduling content publication, version control, and content categorization. Provide support for multimedia content embedding and SEO optimization. Mobile Apps (Android, iOS, Huawei): Develop native mobile applications for Android, iOS, and Huawei platforms. Ensure consistent branding and us...