4PS is a Dutch firm that is active in the ERP software industry. They tailored their product to the construction, installation and infrastructure industry. The firm is currently active in Holland, the UK, Belgium and has recently moved into Germany. Besides, 4PS has lots of international partners. I am an intern within the marketing departement at the head office in Holland, and the marketing manager asked me to answer her question on how 4PS could best position themselves in the German market. This includes: Online channels such as social channels, paid marketing channels (mailing partners) Offline channels such as events, university collaborations etc. Analyse competition in detail. Where are the differences on their website compared to 4PS? You could create a matrix in this case com...
Assignment: Branding firm Germany 1 hari left
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