Who We Are:
We are an agro allied company, with a portfolio of different offerings within fresh produce (eggs, chicken, meat, vegetables, etc)
We intend to market all our fresh produce under the brand ‘Beni Fresh’
Beni Fresh will be the mother brand for all our fresh produce. We will then derive sub brands for the different categories of fresh produce.
- That is, Beni Fresh will have Beni Eggs, Beni Fresh Chicken, Beni Fresh vegetables, etc.
We want our products to stand out and clearly be different from other similar produce in the market. People should not be indifferent between picking our eggs and the next pack of eggs instance. It should catch their attention and engage them.
Key elements of the brand that will reflect in all brand communication, look, feel, and interfaces are:
- Simplistic in nature (clean look and feel)
- Fresh (this is food, so it is very important)
- Quality (consistent every time)
- Engaging (on social media platforms should be able to catch your attention and get you to want to know more)
- It should be sophisticated enough to evoke the spirit of freshness, quality, and cleanliness/hygiene.
Be mindful of food type colors that evoke appetite and the desire to eat. But also vibrant enough to stand out on the shelf next to competing products and engage.
What We Need:
A fully developed portfolio of creative assets, configured in all relevant technical formats for the brand profiles, as follows:
1. Logo - Beni Fresh (render both in colour and black & white)
2. logo variations (render both in colour and black & white) – sub categories – Beni Fresh Eggs, etc
3. Business Cards and Corporate Stationary such as letterheads, invoice books, etc
4. Social Media Pack: Facebook, Instagram, Twitter, Google+, Pinterest, YouTube.
5. Packaging – stickers to fit on egg crates, chicken packs, etc