LinkedIn Lead Gen & AdWords Setup

[login to view URL] is ready to move from word-of-mouth to a structured, data-driven acquisition engine. The immediate priority is LinkedIn, supported by a lighter Google Ads presence, with lead generation as the single success metric. Scope of work • Build our LinkedIn Company Page and Google Ads account from scratch, installing the Insight Tag and conversion tracking correctly. • Design and launch eye-catching, image-based LinkedIn ads (we’ll supply product screenshots, you handle creative polish and copy). • Structure campaigns to reach decision-makers across the UK and Europe; set up A/B tests on headlines, images and audience segments. • Allocate an initial media spend of roughly $1 000 in month one and scale efficiently toward $3 000 as cost-per-lead targets are met. • Monitor daily, optimise bids and placements, and redirect budget to the top-performing markets. • Deliver a clear monthly report covering spend, clicks, CPL, and the insights that shape the next sprint. Acceptance criteria 1. All tracking pixels fire correctly and match Google Analytics data. 2. Minimum of three ad variants live within seven days of account creation. 3. Monthly report delivered no later than the 5th business day, including optimisation plan. Your toolkit will likely include LinkedIn Campaign Manager, Google Ads Manager, Google Tag Manager, and any preferred design suite for rapid creative tweaks. Strategy decisions, messaging angles and product knowledge will come directly from our team, ensuring every impression speaks in the [login to view URL] voice.

Project ID: 39729301