MODULE TITLE: Strategic Management
Presentation : 15 power point slides (attach a presentation not in Word format)
You are required to answer the following questions based on the case study of Abercrombie Fitch (attached). Make and state any reasonable assumptions. Further research on the company is not required. Restrict your analysis to the data given in the case. Use academic models to support your analysis.
Question 1 (Internal Analysis)
Drawing on strategic capabilities models, conduct an internal analysis onAbercrombie Fitch. In your view, are any of the core resources and core capabilities under threat? Justify your answer
Question 2 (External Analysis)
Using the PESTEL framework, critically discuss the impact of external forces on the company.
Question 3 (Industry Analysis)
Critically evaluate the structure of the industry in which the company is operating.
Question 4 (Strategy Formation)
(a) In the light of your analysis, discuss the possible strategic options open to the company. Evaluate these options within the frameworks of qualitative and quantitative models, and recommend a suitable strategy option to the company .
(b) Prepare a strategy statement that the Board of Abercrombie Fitch may find useful.
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