The academic paper is due on the 1st of May, and is 4000 word length critical case study. It is for a masters in marketing program, and the essay must be written to a professional academic standard, with at least 20 academic journal references.
Theoretical understanding of the topic of "Innovation and Change" or a highly similar subject is crucial. For more information, please contact me via email and I will send you further information such as course outline, assessment guideline, course notes and lecture slides, etc.
(Assessment Item 2 in attached course outline)