The task is to critically discuss the value, benefits and potential benefits to an organisation of using a chosen tool in a chosen functional area(s). Students must:
Chose one of the following tools:
- Virtual Communities (This may include Social Networks and/or Blogs and/or Business Networks and/or other networking tools)
- Search Engines
- Extranet and/or Intranet
and chose one or more functional areas, eg:
- Marketing and/or Sales
- Operations and/or Project Management and/or Supply Chain Management/Procurement
- Design and/or Development and/or Manufacturing/Production
- Students may wish to choose several functional areas in the case of an SME or third sector organisation/charity.
Chose one specific named organisation, which may be a:
- Large business
- Public sector organisation
- Third sector organisation or charity
Students should not choose a developer of tools, such as Amazon, Google, Microsoft, Facebook, Twitter or any other developer of tools as their organisation. Students must choose an organisation which uses or applies the tools for business benefit.
More specifically students’ coursework submissions must:
a) Review relevant theoretical concepts (eg models, frameworks) covering the value or benefits of e-business. The literature considered may be on the general topic of value and/or benefits specific to the tool, functional area or type of organisation.
b) For your chosen tool, functional area(s) and organisation discuss the main practical examples or situations where e-business (provided via the tools) is providing value or benefits to the organisation.
c) Relate your practical examples/situations to the theoretical concepts, for example showing how the practice agrees (or could agree) with the theory.
d) Discuss the appropriateness of the theoretical concepts for your organisation. How well does the theory explain the value/benefits? For example, consider if there are aspects of the practical use and benefits of e-business which do not correspond to your theoretical concepts.
e) Identify and discuss areas where the theory may suggest gaps in or future extensions to the practical use of e-business for your chosen tool/functional area(s)/organisation. That is, what else might the organisation be doing?
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