Students will pitch a transmedia franchise. The transmedia franchise should be based on an existing property (novel, play, comic book, app, theme park ride etc.) that has not been exploited yet for its transmedia potential. The pitch will take the form of a 1,200-word document (visual aids are welcome, but are not required). The pitch should draw on the relevant concepts from the unit to ensure the transmedia franchise takes advantage of new media paradigms and is well positioned to be extended across a variety of formats. The pitch should follow the Harvard Style and the bibliography should include no less than eight peer-reviewed sources.
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