THE ESSAY QUESTIONS
You must choose ONE of the questions below for your assignment:
(1) The Chartered Institute of Marketing (2007) suggest that
'it is a common assumption that marketing and sustainability are set for a head on collision because marketing is about selling more while sustainability is about consuming less'
and Schaefer (OUBS, 2005) has argued that sustainable development is perhaps the most significant and most difficult problem currently facing marketing.
Can creative leadership in marketing promote the radical lifestyle changes that a truly sustainable future demands? Discuss.
(2) Marketing proves once and for all that the notion of business ethics is an oxymoron. Discuss with examples
(3) Critically assess the role of marketing in the voluntary sector.
In your answer you should use relevant theory as well as providing examples from the real world.
(4) In marketing, place tends to be referred to in the context of the marketing mix. However, awareness, interest and research in the area of place marketing has grown in recent years; how and why is this the case, you should provide examples to justify your answer.
(5) Identify the key traits of political marketing and assess the extent to which it helps or hinders democratic debate?
(6) Ethical consumption versus disposable fashion: with reference to the clothing sector, these contradictory influences on consumer behaviour impact on effective marketing management. Discuss.
(7) Discuss the impact 'innovation' and the development of innovative business models can have upon traditional marketing theory?
(8) Atmospherics becomes a more relevant marketing tool as the number of competitive outlets increase. Evaluate this statement using relevant examples.
(9) Identify the main characteristics of a “clone town “and the impact that this places on the retail geography and the makeup of our high streets. Give examples of this and suggest ways that business can overcome this.
(10) Chura (2002) suggests that marketers will not succeed if they ‘sell’ to women rather than ‘connect’ with them. “Instead of merely putting men’s products into pretty pink boxes, marketers have begun to create products to benefit women”. (Chura et al, 2002. p.2)
Discuss the extent to which gender has become a common segmentation variable used by many marketers to categorise target consumers for particular products or brands. Use examples to illustrate your answer.
8DAYS MAX. 3RD MAY