I generate leads from google ads, and have conversions that fall into several different Product Categories. Need help with some math finding my cost per product per lead.
I have all the info, Ad Budget Spend was 1,832.90 last 30 Days
I got 261 form submitted, but only 82 were “Qualified” and a good lead. So yes, that means my cost per lead is $7.02 ea
However, as mentioned we have different products where each lead gets categorized and sold at different amounts.
Product 1 - 41 Qualified Leads
Product 2 - 13 Qualified Leads
Product 3 - 8 Qualified Leads
Product 4 - 7 Qualified Leads
Product 5 - 5 Qualified Leads
Product 6 - 3 Qualified Leads
So I’m trying to figure out what my cost per each product would be, so i can price accordingly.
Each product starts priced $25ea and goes up by $10 for product 2, another $10 for product 3, and so on.
This is because the latter products, specifically product 3-6 are way more rare and in higher demand.
So that’s why I want to see if my pricing strategy is right, and be able to calculate my ROI for each product and ensure they’re priced properly.
Hope that makes sense.
Please let me know if you can help.
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Dear Sir Madam, I can help you do this costing as I am Chartered Accountant I can do this task very effectively. I am expert in QB, XERO and Excel. You can see my profile. Regards Muhammad Ilyas Saeed