Corporate A4 Booklet Design

DESIGN BRIEF PROTECT THE HEALER A Social Commitment Initiative by Shriram Finance Ltd. 1. PROJECT OBJECTIVE Create a premium, colourful, highly professional A4 corporate booklet that Shriram Finance sales teams can carry when meeting: - Hospital PROs - Hospital CEOs / Administrators - Medical Directors - Hospital Management - Senior Doctors The booklet should make the hospital management feel that Shriram Finance is approaching them with a meaningful social initiative for the medical fraternity, rather than presenting a conventional insurance or investment sales brochure. CENTRAL MESSAGE «YOU PROTECT LIVES. WE WOULD LIKE TO PROTECT YOU.» The emotional centre of the booklet must be: PROTECT THE HEALER Professional Indemnity Insurance cover of up to ₹50 Lakh for eligible doctors Subject to eligibility, underwriting, policy terms, conditions and exclusions. --- 2. DESIGN DIRECTION Overall look Premium Corporate + Healthcare + Financial Services Use: - Deep navy - Royal / corporate blue - Teal - White - Subtle gold accents - Light medical blue backgrounds Avoid making it look like a typical insurance pamphlet. Visual style Use high-quality photographs/graphics showing: - Doctor with patient - Doctor in hospital environment - Senior doctor / medical professional - Doctor protecting / caring for patient - Family / retirement planning - Professional financial planning - Subtle shield/protection imagery Use modern infographics, icons, timelines and visual statistics rather than large blocks of text. --- 3. PAGE-BY-PAGE STRUCTURE PAGE 1 — COVER Large title: PROTECT THE HEALER You protect lives. We would like to protect you. A Social Commitment Initiative by Shriram Finance Ltd. Prominent visual: ₹50 LAKH Professional Indemnity Insurance For eligible doctors. Use a powerful but elegant photograph of a doctor. Shriram Finance logo prominently but tastefully positioned. --- PAGE 2 — THE THOUGHT BEHIND PROTECT THE HEALER Headline: Those who protect others deserve protection too. Content: Doctors dedicate their professional lives to protecting patients and saving lives. Every medical professional carries enormous responsibility. Along with clinical responsibility comes the possibility of professional liability and financial exposure. Through Protect the Healer, Shriram Finance Ltd. proposes to extend a meaningful support initiative for eligible doctors by facilitating access to Professional Indemnity Insurance cover of up to ₹50 Lakh, subject to applicable eligibility, underwriting and policy conditions. OUR OBJECTIVE Protect • Support • Create Awareness Use three large visual icons. --- PAGE 3 — PROTECT THE HEALER: HOW IT WORKS Create a visual 4-step journey: 01 Hospital / PRO Approval ↓ 02 Doctor Awareness Session ↓ 03 Eligibility & Assessment ↓ 04 Documentation & Facilitation Headline: A simple initiative. A meaningful gesture. Clearly state: The initiative is proposed as part of Shriram Finance Ltd.'s social commitment towards the medical fraternity. Important disclaimer: The proposed ₹50 Lakh cover is subject to insurer eligibility, underwriting, policy terms, conditions and exclusions. --- PAGE 4 — ABOUT SHRIRAM FINANCE LTD. Headline: A Trusted Financial Services Partner Introduce Shriram Finance Ltd. as part of the Shriram Group, with a strong presence in financial services across India. Create a visually striking statistics section. ₹3.02 Lakh Crore AUM NIFTY 50 Index Constituent AAA Rating associated with eligible fixed deposit instruments, as applicable Add other approved corporate credentials if available from the latest official corporate presentation. Include a short paragraph explaining: Shriram Finance serves customers across India through a diversified portfolio of financial products and services. IMPORTANT All corporate numbers, ratings and market-status claims must be verified against the latest approved Shriram Finance corporate communication before printing. --- PAGE 5 — SHRIRAM FINANCE FIXED DEPOSIT Headline: Make Your Money Work With Purpose Subheadline: Shriram Finance Fixed Deposit Present FD as a financial planning tool rather than simply displaying interest rates. Visual sections: DISCIPLINED SAVINGS Structured tenure-based investment. PREDICTABLE RETURNS Interest as applicable to the selected scheme and payout option. FLEXIBLE OPTIONS Different tenure and payout choices, subject to prevailing terms. TRUST Highlight the applicable AAA rating using the latest approved rating communication. Include a small section: For Doctors A fixed deposit can complement a broader financial plan by helping allocate a portion of savings towards defined-term goals, liquidity planning and income needs. Rates should be displayed only if the latest approved rate card is supplied. --- PAGE 6 — SUNISCHIT LAABH This should be one of the strongest pages in the booklet. Headline: Plan Your Retirement Before Your Practice Retires Subheadline: SHRIRAM LIFE SUNISCHIT LAABH Position the product specifically around: LONG-TERM RETIREMENT & INCOME PLANNING Explain: A doctor may spend decades building a successful practice. But retirement planning requires creating a dependable income stream for the years when active professional income reduces. Sunischit Laabh is a long-term life insurance savings solution designed to provide guaranteed income benefits, subject to policy terms and conditions. Create a visual: ACTIVE PRACTICE → FINANCIAL PLANNING → RETIREMENT → REGULAR INCOME → FAMILY SECURITY Highlight: Long-term income Life protection Retirement planning Avoid promising returns beyond what the official illustration permits. --- PAGE 7 — PREMIER ASSURED BENEFIT PLAN Headline: Build Financial Certainty for Tomorrow SHRIRAM LIFE PREMIER ASSURED BENEFIT Position it around: - Long-term financial goals - Family protection - Assured/guaranteed benefits as applicable - Income / settlement flexibility as per policy option - Future financial planning Use a clean visual showing: TODAY'S INCOME → FUTURE GOALS → FAMILY SECURITY Clearly distinguish life insurance from deposits. --- PAGE 8 — THE DOCTOR'S FINANCIAL WELL-BEING JOURNEY This should be an infographic page. PROTECT → SAVE → PLAN → RETIRE → PROTECT FAMILY PROTECT Professional Indemnity Insurance SAVE Shriram Finance Fixed Deposit PLAN Long-term life insurance solutions RETIRE Create future income PROTECT FAMILY Life protection and financial security Headline: One conversation. Multiple financial priorities. Important: The products should be presented as solutions that may be considered based on individual needs, not as universally suitable products. --- PAGE 9 — OUR PROPOSAL TO THE HOSPITAL Headline: Partner With Us to Protect the Healers Main copy: We would be honoured to partner with your esteemed hospital in creating awareness among eligible doctors about professional indemnity protection and long-term financial planning. We request an opportunity to: 01 Meet the hospital PRO / management 02 Conduct a short awareness interaction for doctors 03 Explain professional indemnity protection 04 Facilitate eligible doctors through the applicable process Large closing message: PROTECT THE HEALER Because those who care for us deserve our support. Add: Shriram Finance Ltd. Representative Name Designation Mobile Email --- PAGE 10 — BACK COVER Keep this very clean and premium. Large: PROTECT THE HEALER You protect lives. We would like to protect you. A Social Commitment Initiative by Shriram Finance Ltd. Add official Shriram Finance / Shriram Life logos as applicable. QR code can be added later for: - Corporate website - Product information - Contact information --- 4. LOGO REQUIREMENTS Use only official high-resolution/vector logos. Required: - Shriram Finance Ltd. - Shriram Life Insurance Company Ltd. where relevant - Protect the Healer campaign identity Do not distort, recolour or modify company logos. Provide final files in: - PDF – print ready - PDF – digital/WhatsApp - Editable Canva / Adobe InDesign / Illustrator source - High-resolution images - All fonts/assets used --- 5. PRINT SPECIFICATION Size A4 Portrait Pages 8–10 pages Colour Full colour Print 300 DPI / CMYK / print-ready PDF Bleed 3 mm Paper suggestion Premium matte / silk paper, approximately 170–200 GSM inner pages and 250–300 GSM cover. --- 6. IMPORTANT CONTENT / COMPLIANCE INSTRUCTION The designer must not independently invent product benefits, rates, returns, guarantees or insurance coverage details. All product-specific information must be taken from the latest approved Shriram Finance / Shriram Life product documents. Include an appropriate disclaimer: «Professional Indemnity Insurance is subject to eligibility, underwriting, policy terms, conditions, exclusions and applicable regulations. Life insurance products are subject to policy terms, conditions, exclusions and underwriting. Fixed deposits are subject to applicable company terms and regulatory requirements. Product features, rates, ratings and benefits should be confirmed from the latest official documents before presentation.» --- 7. DESIGNER DELIVERABLES Please provide: 1. Two different cover concepts 2. Complete 8–10 page booklet 3. Editable source file 4. Print-ready PDF 5. Digital PDF 6. High-resolution individual page images 7. All original design assets 8. Final version incorporating up to 3 rounds of revisions Desired outcome When a sales manager walks into a hospital carrying this booklet, the PRO should immediately perceive: “This is a serious corporate initiative from Shriram Finance to support our doctors.” It should feel closer to a premium corporate healthcare partnership document than an insurance brochure. THE ONE IDEA THAT MUST STAY THROUGHOUT THE DESIGN PROTECT THE HEALER You protect lives. We would like to protect you.

Project ID: 40696060