Modern Logo Design Refresh

1. Project Overview GSL Group Aus is refining its visual identity into a professionally constructed, production-ready logo system. We have developed internal AI mockups to clarify direction. These are conceptual references only. We now require a fully engineered identity system built in true vector format (.ai) with correct proportions, geometry and scalable application across all divisions. The goal is to create a unified, technically precise brand system suitable for: Machinery and vehicle livery PPE and embroidered garments Corporate reports and proposals Web and digital Signage and decals 2. Brand Positioning GSL Group Aus operates across: GSL Survey GSL Mining GSL Cartography GSL Machine Robotics The brand stands for: Engineering precision Geospatial intelligence Technical expertise Industrial capability Forward progression The visual tone must be: Clean Structured Geometric Industrial Timeless Confident This is not a decorative or illustrative brand. 3. Core Logo Concept Master Direction “GSL” as the dominant wordmark Chevron integrated into the “G” Division naming beneath or beside Geometric construction Engineered spacing The chevron represents: Direction Movement Technical alignment Forward progress It must be: Consistent in angle and geometry Identical across all versions Constructed precisely (not approximated) Proportionally integrated within the “G” 4. Required Logo System Deliverables This must be delivered as a complete system. A. Primary Logo (Stacked Version) GSL (with chevron) GROUP AUS (where applicable) Optional tagline lockup: “Precision in Every Dimension” Balanced vertical proportions Defined spacing system B. Horizontal Version Icon + GSL + Division name aligned on baseline Grid-based spacing Cap height alignment defined Engineered proportional relationship between icon and wordmark This version will be heavily used for: Vehicle livery Website headers Email signatures Proposal covers C. Division Logo Set Required for: GSL Survey GSL Mining GSL Cartography GSL Machine Robotics Each division requires: A matching insignia icon Circular framing where applicable Chevron integrated consistently Matched stroke weights Unified geometric language Icons must be: Simplified Scalable Embroidery-safe Not overly illustrative D. Monochrome & Single Colour Versions All logo variations must include: Full black version Full white version Greyscale version Single-colour version Suitable for: Vinyl cut Engraving Laser etching Embroidery PPE application 5. Embroidery Adaptation Requirement This is critical. GSL frequently uses high-visibility orange work shirts and industrial PPE. We require a version where: The orange chevron remains visible on orange garments A black (or charcoal) outline version of the chevron is created Outline thickness is embroidery-safe No fine detail that will break during stitching Stitch-friendly vector paths Please provide: Standard chevron version Black-outline chevron version Possibly inverted chevron (white fill + black outline) option This version must be tested visually against: High-vis orange Khaki Charcoal White 6. Current Colour Palette (Existing Brand Use) The current working palette includes: Primary Khaki Green RGB: 167 / 174 / 130 HEX: #A7AE82 CMYK: 4 / 0 / 25 / 32 Charcoal / Black Approx HEX: #2E2E2E Off-White Background Approx HEX: #F5F5F0 Chevron Orange (Accent) Approx HEX: #E67324 The chevron is currently the only strong accent colour and represents forward motion. We would like to explore refined variations while staying within this industrial palette. 7. Colour Exploration Required Please present: 3–5 refined colour options Light background versions Dark background versions Industrial high-contrast application versions Embroidery-optimised colour variation The chevron may remain orange but may be subtly refined if it improves balance. 8. Proportion & Geometry Requirements This must be grid-based and systemised. Required: Defined construction grid Chevron angle documented Clear space rules defined Cap-height relationships shown Icon stroke weights unified Baseline alignment consistent The final identity must feel engineered — not stylistically assembled. 9. File Deliverables Required All final files must be supplied as: Native Adobe Illustrator (.ai) Live text version Outlined version Properly layered construction files Export formats: SVG EPS High-resolution PNG (transparent) Print-ready PDF Layer separation required for: Wordmark Chevron Icon Division naming Outline embroidery variant 10. Final Artboard Presentation We require a final presentation board including: Primary stacked logo Horizontal version Division logo system Monochrome versions Embroidery variation Colour palette Typography reference Clear space diagram Icon family overview Suitable for inclusion in formal brand guidelines. 11. Outcome Expectations The final identity must: Scale from 15mm embroidery to 3m signage Work on machinery, uniforms, vehicles and digital Be technically precise Feel cohesive across divisions Be timeless and industrial 12. Additional Clarifications & Design Intent Chevron Placement & Professional Judgement Through internal exploration, we have trialled both integrated and separated chevron approaches. At present, we are leaning toward a version where the chevron is visually distinct from the body of the “G”, rather than fully embedded into the letterform. That said, this is not a fixed instruction, it is a directional preference. We are deliberately raising this to invite professional judgement. The final solution should: Maintain clarity and legibility Preserve strength of the letterform Scale effectively across applications Feel intentional and engineered Legibility of the “G” A key functional consideration is ensuring that the “G” does not read as a “C”, particularly at small sizes or in embroidery. Please apply professional typographic judgement to ensure: The counter of the “G” remains clearly defined The letterform remains unmistakable in all applications The chevron enhances, rather than compromises, clarity Legibility and structural integrity should guide final execution. Reference Material Context We have included: Our original brand identity The current mockups These are provided as context only. The original logo is not a template and should not be interpreted as the structural base for the new identity.

ID Projek: 40249881