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I’m re-branding as Cumberland Striping Company and need a logo that instantly signals “precision pavement marking” to commercial property managers across Middle Tennessee. The look has to balance blue-collar craftsmanship with polished credibility—clean, bold, and absolutely not cartoonish or overly corporate. Key visual direction • Wordmark first: the name should carry the weight, set in a strong, modern sans or slab. • Graphic cue: integrate straight, crisp line work that evokes freshly painted parking stalls or roadway guides—no generic traffic cones, no clip-art stencils. • Palette: deep navy blue as the dominant field, punched with bold yellow accents for high-contrast visibility (think how it will pop on an enclosed trailer or embroidered on a work shirt). • Versatility: the mark has to read just as clearly on a 16-foot trailer wrap as it does on a business card or social media avatar. Direct comparisons I like what LinePro Striping and G-Force Pavement Marking have done, but I want to look even more refined and distinctive—something a facilities director would immediately trust. Deliverables • Primary horizontal logo • Secondary stacked logo • Stand-alone icon • Full color plus black/white versions • Final artwork in AI, EPS, PNG, and PDF I’ll provide quick feedback on sketches so we can lock in the concept fast and move to polish. Let me know if you need any other technical specs before starting.
Project ID: 40609256
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Shelbyville, United States
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