Brand & Marketing Specialist (Online Casino / iGaming)

Brand & Marketing Specialist (Online Casino / iGaming) Project Overview We are looking for an experienced Brand & Marketing Specialist with proven expertise in the online casino/iGaming industry to develop a comprehensive brand and marketing strategy for our business. The ideal candidate should have experience marketing online gaming brands in Southeast Asia, particularly Malaysia, Singapore, the Philippines, and Indonesia. We are seeking a strategic thinker who understands digital marketing, player acquisition, customer retention, and localized branding for different markets. Scope of Work The selected freelancer will be responsible for: Develop a complete brand positioning and brand identity strategy. Define target customer personas for each market (Malaysia, Singapore, Philippines, and Indonesia). Create a market analysis, including competitor benchmarking and industry trends. Develop a customer acquisition strategy across multiple digital channels. Recommend marketing channels, budgets, and campaign priorities. Plan SEO, SEM, affiliate marketing, influencer marketing, social media, and content marketing strategies. Design CRM and player retention strategies, including VIP programs, promotions, loyalty campaigns, and lifecycle marketing. Recommend promotional campaigns and seasonal marketing calendars. Develop a localized marketing approach for each target country. Provide KPI recommendations and reporting metrics. Prepare a 6–12 month marketing roadmap with clear milestones. Deliverables Brand Strategy Document Marketing Strategy & Go-to-Market Plan Customer Personas Competitor Analysis Marketing Budget Recommendations Channel Strategy 6–12 Month Marketing Roadmap KPI Dashboard Framework Presentation summarizing the strategy Preferred Experience Applicants should demonstrate: Previous experience working with online casino, sportsbook, or iGaming companies. Strong understanding of Southeast Asian markets. Knowledge of affiliate marketing, SEO, PPC, CRM, social media, and influencer marketing. Experience building or scaling online gaming brands. Excellent strategic planning and analytical skills. Strong English communication skills. Proposal Requirements Please include: A brief introduction about yourself. Relevant iGaming or online casino projects you have worked on. Your proposed approach for this project. Estimated timeline. Fixed project fee. Examples of similar marketing strategies or case studies (if available). Project Goal Our objective is to build a strong, recognizable online casino brand and establish a scalable marketing strategy that supports sustainable customer acquisition, engagement, and long-term growth across Malaysia, Singapore, the Philippines, and Indonesia, while taking into account the regulatory and advertising environment in each market.

Project ID: 40595373