Nyayarakshak - AI Legal-Tech GTM Strategy

₹400-750 INR / hour

Closed

Posted 7 days ago

₹400-750 INR / hour

We are building Nyayarakshak, an AI-powered legal-tech platform designed to make legal services accessible to every citizen in India. The app includes features such as AI Rights Assistant, Case Tracker, Legal Dictionary, Courtroom Guide, Litigation Cost Estimator, and Legal Resource Directory. Responsibilities Develop a complete go-to-market (GTM) strategy. Identify the target audience (citizens, law students, lawyers, NGOs, legal aid organizations). Create a user acquisition strategy. Plan organic marketing through Instagram, LinkedIn, X, YouTube, and Reddit. Develop content ideas and posting calendar. Recommend SEO and App Store Optimization (ASO) strategies. Plan referral and ambassador programs. Suggest partnerships with law colleges, legal influencers, NGOs, and bar associations. Design launch campaigns for Play Store/App Store. Recommend KPIs and growth metrics. Preferred Experience Experience marketing SaaS or mobile apps. Experience with startups. Knowledge of Indian digital marketing.

AI Content Creation

Internet Marketing

Marketing

Project ID: 40604202

About the project

3 proposals

Remote project

Active 19 hours ago

Looking to make some money?

Email address

Benefits of bidding on Freelancer

Set your budget and timeframe

Get paid for your work

Outline your proposal

It's free to sign up and bid on jobs

3 freelancers are bidding on average ₹767 INR/hour for this job

@sanket99799

Hi, Nyayarakshak has the potential to make legal services more accessible, and I'd love to help build a data-driven GTM strategy that drives awareness, trust, and user adoption across India. My approach will cover the complete launch roadmap, including: Defining target audiences (citizens, law students, lawyers, NGOs, legal aid organizations, and bar associations) User acquisition strategy combining organic and performance marketing Content strategy and monthly calendars for Instagram, LinkedIn, X, YouTube, and Reddit SEO and App Store Optimization (ASO) recommendations to improve discoverability Referral and campus ambassador programs to accelerate growth Partnership strategy with law colleges, legal influencers, NGOs, and legal communities Play Store/App Store launch campaigns with pre-launch and post-launch activities KPI framework covering installs, CAC, activation, retention, referrals, engagement, and conversion metrics I have experience in digital marketing, SEO, paid campaigns, analytics (GA4/GTM), startup growth, and SaaS/eCommerce marketing. My focus is on creating practical strategies that are measurable, scalable, and aligned with your launch goals. I'm excited about the opportunity to contribute to a product with real social impact and would be happy to discuss your launch timeline and growth objectives. Best regards, Sanket

₹800 INR in 40 days

5.0

(1 review)

2.0

@elirana4

Hi, I can turn Nyayarakshak’s feature set into a practical launch system—not a generic marketing document. For a capped 8-hour first phase, I will deliver: • A prioritised audience matrix covering citizens, lawyers, law students, NGOs and legal-aid organisations • A channel-by-channel acquisition strategy for Instagram, LinkedIn, X, YouTube and Reddit • A practical 30-day content calendar with campaign themes and post ideas • SEO and App Store Optimisation recommendations • Referral, ambassador and partnership programmes for law colleges, NGOs, influencers and bar associations • A Play Store/App Store launch campaign • A KPI framework covering acquisition, activation, retention, referrals and conversion My background combines international business development, partner acquisition, performance marketing, CRM and commercial operations. I will support the plan with focused research into India’s legal-services and digital-acquisition landscape, without pretending to have prior legal-tech placements. I suggest a funded first-phase milestone equivalent to eight hours (₹6,000). The deliverables will be provided in editable documents and spreadsheets and will include one revision. To begin, I would need the current product stage, launch geography, existing channels, acquisition budget and any available user or beta feedback. Best, Eliran

₹750 INR in 8 days