Comprehensive Social & Google Marketing

About the Brand We are a women-focused nutraceutical and wellness brand building science-backed, clean, premium supplements for modern Indian women. We are looking for a sharp, execution-driven freelance marketer who can manage social media growth, Meta and Google ads, and influencer/UGC collaborations with a strong focus on trust-building, premium brand positioning, and measurable sales growth. Role Overview We need someone who can handle both strategy and execution across social media platforms, Meta Ads, Google Ads, and influencer marketing. This is not just a “posting content” role. We need someone who understands brand building, performance marketing, creative testing, wellness content, consumer psychology, and growth through creators. Key Responsibilities 1. Social Media Marketing Plan and manage the monthly content calendar. Create content ideas for reels, carousels, stories, and product education posts. Write hooks, captions, reel scripts, and story ideas in a premium but relatable tone. Coordinate with designers, editors, or UGC creators when required. Improve engagement, reach, profile visits, saves, shares, and website/Amazon clicks. 2. Meta Ads Set up, manage, and optimize Meta ad campaigns for Instagram and Facebook. Run campaigns for awareness, traffic, engagement, retargeting, and conversions. Test different creatives, hooks, audiences, formats, and landing pages. Track CPC, CTR, CPM, ROAS, conversions, and cost per purchase/lead. Provide clear weekly reporting with insights and next steps. 3. Google Ads Set up and manage Google Search, Display, Shopping, and/or Performance Max campaigns where relevant. Work on keyword research, ad copy, negative keywords, targeting, and campaign structure. Optimize campaigns for website traffic, brand search visibility, and purchase intent. Track performance through Google Ads, GA4, Google Search Console, and other relevant tools. 4. Influencer & UGC Marketing Identify suitable micro-influencers, UGC creators, wellness creators, fitness creators, dieticians, and women’s health content creators. Shortlist creators based on audience quality, content style, engagement, pricing, and brand fit. Handle outreach, negotiation, briefs, follow-ups, and content coordination. Create clear creator briefs for reels, testimonials, unboxing videos, educational content, and product introductions. Ensure content feels natural, premium, and trustworthy — not forced or overly salesy. Track influencer deliverables, performance, usage rights, and conversion potential. Required Skills Proven experience in social media marketing, Meta Ads, Google Ads, and influencer marketing. Strong understanding of Instagram growth and short-form content. Experience with wellness, supplements, beauty, fitness, healthcare, or women-focused brands is preferred. Ability to write strong hooks, captions, ad copies, and creator briefs. Good understanding of performance metrics, campaign optimization, and reporting. Familiarity with Canva, Meta Business Suite, Google Ads, GA4, Google Search Console, Google Analytics, and basic ecommerce marketing. ( and preferably wix) Ideal Candidate We are looking for someone who is: Creative but also data-driven. Strong in execution and strategy. Comfortable working with a growing startup brand. Good at finding creators and negotiating smartly. Able to maintain a premium, clean, trustworthy brand image. Honest about what is working and what is not. Deliverables Expected Monthly social media content calendar. performance report for social media and ads. Meta Ads campaign setup, management, and optimization. Google Ads campaign setup, management, and optimization. Influencer/UGC creator list with outreach status. content creation and coordination Monthly growth recommendations. Performance Metrics Success will be measured through: Instagram reach, engagement, saves, shares, and profile visits. Website/Amazon clicks from social media. Ad CTR, CPC, CPM, CPA, ROAS, and conversion rate. Number and quality of influencer collaborations. Quality of content output. Improvement in brand trust, visibility, and sales.

Project ID: 40523000