We hand pick each producer that we sell on our platform - we currently have a range of 17 product categories. We decided to expand our brand, and thought building a blog was an effective idea. Also as there aren't any reputable blogs in the Middle East. We feel this is a position we can gain.
- Purpose of blog: We are a high-end platform - targeting a tech savvy and wealthy population. Part of our blog strategy is to endorse our products, but our main aim is to create a lifestyle blog covering a series of topics. (in the lines of productivity/ tech/ well-being). We want it short (3 mins reads), direct (use of bullet points), and quality content. As well as persuasive, and interesting content.