Write original health and wellness-related content for the website https://supplementrelief.com. This may include Blog Posts, Articles, Product Descriptions and Quizzes.
Ideally you will have a passionate interest in living healthy. While our website sells NuMedica supplements, the content on the site is focussed on living a healthier life primarily through Healthy Lifestyle Behaviors including proper Nutrition, Sleep, Stress Management and targeted use of high-quality supplements.
To get an idea of the type of content we are seeking, please go to the website and review some of the Blog Posts behind the Blog menu, articles behind the Wellness menu, and Product Descriptions behind the Shop NuMedica menu.
We do not require you be an expert in health and wellness but do expect you to research the topics assigned and write original, educational content that appeals to our target audience. This content should be easy-to-understand so that anyone's grandmother, or an 8th-grade student, or a professionally-degreed adult, or any other person interested gets it without a mental struggle. Ideally the content will also be fun to read! "Edutainment - educational and entertaining".
Our target audience is primarily women age 35-70 who use high-quality supplements for themselves or family members because of one or more of the following reasons:
1. They are living with one or more chronic diseases.
2. They are seeking natural remedies for improving their health.
3. They are tired of being "overweight, stressed out, and/or sick" and are open to trying and gradually incorporating the Healthy Lifestyle Behaviors we promote.
My primary marketing objective is to introduce the very large population of people who are interested in living healthier to the NuMedica brand of supplements. These are high-quality (i.e. expensive) professional-grade supplements that most people will not pay for because they do not understand the difference between consumer-grade vitamins (most brands that you buy at Walmart, corner drug-stores, etc.) and professional-grade vitamins or are currently willing to pay the premium for quality. The people who currently purchase these supplements are already convinced about the brand because of a trusted relationship with a healthcare provider or family member or friend who recommended the brand. So, we need to create fun, educational content about living healthier that provides an opportunity to introduce them to the NuMedica brand.
One of the ways I want to do this is by promoting a fun Quiz through Social Media channels hashtagged to potential target markets of interest.
The first project is to write a Quiz for people to take after they watch this 17-minute webinar that teaches about healthy and unhealthy food.
[url removed, login to view]
Quiz question types would be:
- MCSA (Multiple Choice Single Answer)
- MCMA (Multiple Choice Multiple Answer)
- T/F (True/False)
Don't know how many questions are ideal yet but it can't be so many that people get tired or bored and loose interest in the content. The idea is to keep it education, interesting and fun.
Our Quizzes have the ability to feature text, image, audio and/or video in both the question part (Stem) and the answer parts (Distractors). This allows us to make the Quizzes far more interesting and visually appealing. You will not be responsible for creating or acquiring any of the media but only to write good text for the Questions and Possible Responses.
You are not responsible for entering content into our CMS (Content Management System) or for providing your content in HTML or any other format than just plain text.
I'll provide an example Quiz later so you can better understand how a Quiz can be delivered to the user that should help you visualize the creative capabilities you have at your disposal.
I anticipate we would primarily work together by me first describing each task in an email or job posting. We would then dialogue via a discussion thread or email to answer questions. Periodic progress (drafts) are posted somewhere for review so we an easily see if we are on track and make adjustments before too much work is done (if that work is veering away from what I am looking for). a phone discussion might be helpful early in our relationship to get to know one another better or for certain tasks if veral communication makes the process work better.
I'm looking to develop a longer-term relationship with a writer who enjoys writing about this type of content and demonstrates they can produce quality content that meets our requirements.
I'm open to different types of compensation including exchanging supplements of your choosing from our website as a full or partial form of compensation.
I'd like to start with this Quiz piece as that is an immediate need. This Quiz will likely be promoted through Social Media channels to our target market to drive qualified prospects to our website.
Based upon how well we work together and the quality of the resulting content I anticipate further content development assignments.