These articles are for a business website offering car loans, to inform the customers of information they need to get the best possible car loan.
It's important that the articles answer the key question with information directly applicable in the Australian finance market. I expect this article will be written in web-friendly style with short informative paragraphs and appropriate headings. Use Grammarly [url removed, login to view] to check your use of English before submitting, and you can key keyword density with this tool: [url removed, login to view] Keywords for each article need to have keyword density at about 1%.
Here's an example of a previous article: [url removed, login to view]
Each article should have headings H1, H2, H3, short informative paragraphs and be 700-900 words.
Other requirements of every article are:
SEO Page Title: 65 characters
Meta description: 130-160 characters
Page Summary: up to 200 characters briefly covering the article content
Facebook excerpt: up to 200 characters
Article 1: Bad Credit Car Loans For Single Parents
Objective: This intends to inform the reader about the best ways to get a loan as a single mum or parent. We will look at the challenges that one might face (ie single, lower income, more need for a car loan), and how to overcome them.
This will also look at increasing sitewide density for "bad credit car loans".
Key Topics and Ideas: This will go through what the key challenges are for single parents who are looking for a car loan. Generally, based on the nature of having kids and not being able to work much as a result.
It will also go through options on how to best increase your chances of getting a bad credit car loan, and what to look out for.
CTA notes: Top and tail CTA - one at the end of the intro, and one at the end of the article itself. This should also include anchor text to the bad credit car loan page [url removed, login to view]
Tone & Style: Informative, warm, uncondescending. Be wary of not using the "as a busy mum" trope too much -- it comes across a little coddling.
Useful resources: See similar article here: [url removed, login to view]
Suggested structure: Intro
Unique problems that single parents have when getting a loan
How LFPWBC can help
What the process is
Conclusion (including another CTA)
Who is this for and what are they doing? This is for the single mum who has three kids and is working a few days a week. Even though she gets child support, it's still not enough. She's reading this article on a break at work.
Geo: Melbourne outer east
Target keywords: car loans for single parents, bad credit car loans
Word count: 700-900 words.