Part 1: INTRODUCTION
Identify and describe the vision / mission statement for the organisation
Part 2: SWOT
Review the SWOT analysis from coursework 1, updating where necessary. Illustrate in grid format.
Part 3: COMPETITOR ANALYSES
Identify a selection of competitors (minimum 3 competitors) using appropriate criteria such as price, quality, brand value, level of advertising, product range etc
Using the strategic positioning tools PLC, BCG matrix and perceptual mapping, identify the competitive advantage for the organization
Part 4: ANSOFF’S MATRIX
Identify appropriate marketing objectives using Ansoff’s growth matrix
Part 5: STRATEGIES & MARKETS
Identify a growth strategy from the Ansoff’s growth matrix and propose a short term marketing strategy (marketing mix recommendations) for an appropriate target market. Produce a target market profile, detailed description (pen portrait) and visual board of a typical target consumer.
Ensure appropriate application of the case-study to the theories and business models.
Use relevant marketing planning tools and present in appropriate formats where applicable
25 pekerja bebas membida secara purata £82 untuk pekerjaan ini
Hello, I have read your bid and find such business project interesting as I have done similar projects in the past. Relevant Skills and Experience I am an experienced business writer. Proposed Milestones £33 GBP - c
How many words should this business profile paper be in total? What kind of business/company is it? Share all materials with me via chat I believe I can effectively do this.