This assignment will help you continue to develop the strategies you will need to rhetorically analyze texts and think critically about what those texts are really saying. It will also allow you to consider the ways in which advertisements function in our lives.
For this assignment, you will choose an advertisement for a product you may be interested in purchasing. This product could be anything from a new pair of tennis shoes to a vehicle you might one day like to own. Then, you will examine this advertisement and think about how the ad uses rhetoric to encourage consumers to purchase a product.
You should begin by summarizing your ad as though your audience has never seen it, describing colors, music, language, and any other elements they would need to know about in order to understand the ad. Then, you will develop a thesis statement in which you analyze the ad’s effectiveness based on audience, purpose, context, and genre. You should also discuss if/how the add appeals to logic (logos), pathos (emotion), and ethos (credibility or ethics). The rest of your essay will provide examples and a more detailed discussion of how these elements are at work in the ad. Finally, you will explain whether the ad was effective for you as a consumer.
MLA Format (Times New Roman, Size 12 font, Double spaced)
Word Count: 700-1,000 words
Works Cited page with a citation for your advertisement
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