I am selling a supplement targeting psoriasis patients. There is high probability that the product would cure psoriasis disease. I would like to make it both sales video and sales letter.
In the sales letter / video sales script, I would like to explain how could the product cure psoriasis in medical term(which is hard to understand to layman) and also layman term.
Please advise me how can I do better and how much is the total cost. Thank you.