MUST BE DONE BY SUNDAY 19.2.2017 22:00 GMT
We are creating a service for people with dyslexia. There are different types of dyslexic people and we need to create complete profiles of three of them. We need top strengthen understanding of our users. Exactly who are they? Where are they coming from and where are they going? What tools and other resources do they have? What are the needs that you solve for them?
We need to create a realistic and detailed profile, a persona, of three typical people: one that brings only a small customer lifetime value (CLV), one who brings a medium-sized CLV and one who provides the largest possible CLV.
Write a one-page description of each persona. Write the same list of aspects, as many as you can, of each person, including but not limited to: gender, age, name, family, relatives, other people who are key contacts during a typical week, language skills, other relevant skills, hobbies, pets, education, home country, location of residence, living conditions, income and goals in life. The person needs to be European, but race and religion is not relevant.
Make sure to base each persona on research and add a fourth page with URLs/URIs or other references to credible sources, such as literature, reports and articles with facts, data and statistics that support your claims that the three users you have described really exist in sufficient numbers and will become your users. Write next to each reference one sentence that crystallizes a core point that the source that you are referring to proves or supports.
Assemble your descriptions + the list of sources into a four-page PDF.
Create also three good-looking and convincing PowerPoint slides that describe each user.
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